SEO Specialist

Company Description

At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

Not something you’d expect from one of the country’s biggest tech companies, is it?

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere (AU & NZ).

**What’s on offer**:

- A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- We’re proud to be recognised as one of Australia’s Best Workplaces by Great Place to Work®, an AFR BOSS Best Place to Work, a Family Friendly Workplace, and WGEA Employer of Choice for Gender Equality.
- The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
- 18 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

**Job Description**:
As a SEO Specialist, you will play a crucial role in enhancing our online visibility, brand awareness, and digital presence. Collaborating closely with our SEO agency, internal stakeholders, and multiple product teams, you will define and deliver the best solutions that strengthen our SEO dominance. The role sits within the Customer Engagement team, whose mission is to keep customers engaged with carsales throughout the entire lifecycle and further embed carsales as the definitive destination for all things automotive.

**What you'll do**
- Conduct thorough keyword research and analysis to identify valuable opportunities for organic growth.
- Develop and execute comprehensive on-page and off-page SEO strategies to improve search engine rankings, traffic, and conversions.
- Regularly perform website audits to identify technical SEO issues and recommend solutions for optimization.
- Influence and collaborate with multiple product squads to implement SEO tactics and recommendations
- Collaborate with content creators to ensure SEO best practices are integrated into content development, including keyword optimization and content structure.
- Identify link-building opportunities and execute effective outreach campaigns to build high-quality backlinks.
- Assist in creating and presenting regular reports on SEO performance, highlighting key metrics, trends, and recommendations to relevant stakeholders.

**Qualifications**:
**What we are looking for?**

If you are a driven SEO Specialist with a proven background in optimizing digital strategies and a desire to contribute to the growth of a dynamic company, we encourage you to apply.
- Hands-on experience in SEO on 1 Million+ page websites, with a strong portfolio showcasing successful projects and results.
- Proficiency in using SEO tools such as BrightEdge, Screaming Frog, SEMrush, Ahrefs, Google Analytics, and Google Search Console, as well as project tracking tools such as Jira, Asana or similar.
- In-depth understanding of search engine algorithms, ranking factors, and best practices.
- Solid knowledge of on-page and off-page SEO techniques, including technical SEO aspects.
- Strong analytical skills and the ability to interpret data to drive informed decision-making.
- Detail-oriented mindset, with the ability to manage multiple projects and priorities simultaneously.

Additional Information
**A few other things we want to let you know about...**
- We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
- We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
- So come and join our team - because every role is a big role in our plans to go big