Head of Ecommerce

2 weeks ago

Sydney Central Business District, Australia TSHR Full time

Head of eCommerce

Our client is a renowned Australian Women's fashion online business they are an industry leader in delivering high-quality garments at competitive prices. The brand is passionate about fashion that is on trend, cool, fun, and affordable. Their creative and talented design team is always looking for the latest trends and styles.

This is an exciting opportunity for you to join as their Head of eCommerce. You would be responsible for driving all digital marketing for the online store. This position reports directly to the CEO and is responsible for leading our eCommerce and digital function. The Head of eCommerce position is critical in ensuring the successful digital engagement of their customers.

Ideally, they are looking for someone with a technical understanding of e-commerce technology, and an interface with enterprise systems. A track record of successful leadership of an established e-commerce business, and international experience

Responsibilities include:

- Full trade responsibility for the eCommerce business, driving FY forecasted revenue above budget.
- Leading a dedicated eCommerce team consisting of acquisition, retention, conversion and creative
- Collaborate with product and planning teams to determine call to action for online sales campaigns
- Increases brand awareness and sales revenue as a result of digital activities
- Develop digital marketing and social media strategies and devises online brand and product campaigns to raise awareness, reflecting the brand DNA and creative strategy
- Drive growth across digital channels to maximise market share and increase online sales
- Set KPI benchmarks from analytics and competitive analysis
- Oversee key projects and website improvements that support the overarching business growth strategy.
- Ensure the customer experience is technically flawless to drive incremental sales.
- Coordinated and executed web development and maintenance projects with external web developers on design and functionality of the eCommerce stores.

This position requires an applicant with skills in:

- At least 5+ years' experience in an eCommerce management role and senior leadership role
- Demonstrated success in delivering online sales growth
- Experience in international eCommerce highly regarded.
- A strong passion for technology whilst understanding the commercial drivers of a large Omni-channel trading organisation;
- Technical knowledge and understanding of eCommerce Platforms and common eCommerce plugins.

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