Marketing Specialist

**About Us**

Starting in 1993 on Victoria’s Mornington Peninsula, Temptation Bakeries has grown from a small local bakery into an award-winning national brand. We are a 100% Australian-owned family business, specialising in premium baked goods for major retailers, food service providers, and airlines. Our product range spans classic pastries, pies, desserts, and our dedicated Gluten Free Bakehouse, which caters to gluten-free and vegan consumers nationwide.

With over 25 years of innovation and flexibility, we pride ourselves on being a trusted partner for delivering exceptional quality and creative solutions to our clients

**About the Role**

As a Marketing Executive, you will drive the strategic planning, development, and execution of marketing campaigns that promote Temptation Bakeries’ premium baked goods. Your expertise in consumer trends and data analysis will support our business growth by identifying new market opportunities and enhancing brand presence. This role blends creative marketing strategies with data-driven insights to achieve sales objectives in the wholesale bakery and retail sectors.

**Key Responsibilities**

**Advertising and Campaign Management**:
Plan, develop, and implement advertising policies and campaigns that align with sales goals and promote our product range.

Advise executives on marketing strategies to effectively target key markets and raise consumer awareness.

Coordinate the production of campaigns, including artwork, copywriting, media scripting, and placement, ensuring delivery on time and within budget.

**Market Research and Data Analysis**:
Analyse consumer patterns, preferences, and feedback to predict and adapt to current and future trends.

Research market demand and characteristics for new and existing products, collecting and interpreting statistical data.

Commission and oversee market research to identify growth opportunities.

**Strategic Planning**:
Develop and execute marketing objectives, policies, and programs that support business growth.

Provide recommendations on product mix, pricing strategies, sales promotions, and distribution channels to optimise market penetration.

**Collaboration and Innovation**:
Collaborate with internal teams and external partners to develop creative solutions that meet customer requirements within tight deadlines.

Act as a marketing advisor to stakeholders, leveraging insights to drive innovation and enhance brand loyalty.

**About You**

To succeed in this role, you will bring a combination of strategic thinking, creative expertise, and analytical skills. You will thrive in a fast-paced environment and have a passion for delivering quality outcomes in the food industry.

**Skills and Experience**:
Proven experience in marketing, preferably within the hospitality or retail industry.

Strong understanding of advertising, campaign management, and digital marketing.

Proficiency in analysing market data and identifying trends.

Exceptional project management skills with the ability to manage multiple campaigns.

Strong communication and interpersonal skills for collaboration and stakeholder engagement.

Experience with market research tools and techniques.

**What We Offer**

Opportunity to work with a trusted and innovative national brand.

A collaborative team environment that values creativity and initiative.

Career growth and development opportunities within a thriving business.

The chance to contribute to the success of a beloved Australian bakery.

**Job Types**: Full-time, Permanent

Pay: $70,000.00 - $80,000.00 per year

**Benefits**:

- Employee discount
- Professional development assistance

Schedule:

- 8 hour shift
- Monday to Friday

Supplementary Pay:

- Performance bonus

Work Authorisation:

- Australia (preferred)

Work Location: In person

Application Deadline: 10/01/2025