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Marketing Manager
3 weeks ago
Based in Fremantle
- Work for an international leader
- Competitive Remuneration Package
**RETAINED SEARCH**
**ABOUT THE ROLE**
Within this role you will manage all brand and marketing communications activity for the company, across both traditional and digital platforms.
Responsibilities include (but are not limited to):
- Develop and implement marketing strategies for Eco Structures Australia and Eco Beach Resort
- Ensure consistent brand messaging across all company collateral & communications
- Management of all social media channels. Including scheduling, posting, and building strong client/customer relationships through social media interaction
- Manage relationships with external agencies and suppliers in relation to marketing, communication, and brand management initiatives
- Prepare key presentations and reports for proposals and tender submissions.
- Prepare and deliver high quality marketing and sales collateral including print and digital
- Liaise with sales team to develop and implement communication initiatives and campaigns, optimise customer experience, and ensure brand consistency
- Preparation and management of resources required for trade shows, and overseas meetings and presentations
- Monitor and analyse web, marketing and sales performance metrics to forecast trends and suggest solutions to boost web presence
- Creation and management of company websites
- Establish initiatives that deliver ongoing improvements to communications planning and execution
- Research competitors and international markets to identify new opportunities and provide recommendations
**SKILLS & EXPERIENCE**
- Previous experience in the development and implementation of a successful marketing strategy for several divisions or brands
- Implementation, maintaining, evaluating, and evolving company marketing plans with KPI’s line with the organisation overall strategy
- Proven ability to evaluate website traffic, sales figures, and conduct research to determine organisation’s customer needs and to meet them
- Previous experience in understanding company’s customers and able to translate into that into digital experience
- Ability to create story boards and process flowchart to aid in content design
- Conducting test to ensure all content features are functional, as well as analysing traffic patterns
- Strong understanding of digital marketing principles such as lead generation and search engine optimisation
- Social media management (postings and response management)
- Management of Campaigns and tracking
- Knowledge of current operational systems (Power BI, Microsoft Dynamics 365, Mailchimp, and InDesign)
**ABOUT OUR CLIENT**
Eco Structures Australia is a family-run business that designs, manufactures and supplies cost-effective and environmentally sustainable glamping accommodation has sought them to become an international leader.
**For a confidential discussion, feel free to contact Natasha Nel at 11 Recruitment on 08 9225-6211