Head of Membership

Join a business with 150 years of proud history and exciting, tangible me
- Define and manage our customer and fan journey
- Competitive salary with sales bonus

Essendon FC - “The Bombers” - are a professional sporting team in the Australian Football League. As home to 5 sporting teams, we run our AFL men’s and women’s programs, VFL women’s and men’s programs, and a wheelchair football team. But we’re more than the game. Not only do we exist to win premierships, we aim to give back to our loyal membership base, and importantly, our community. We understand and take seriously the impact we have on social outcomes and work tirelessly to ensure these are positive, from our partnership with The Long Walk, to our indigenous pathway programs. To do this, we have strong commercial partnerships and innovate with non-traditional ventures, such as our Essendon Education Academy and EFC Investment Fund, so that we can deliver world class events, give back to our fans, run community programs and ultimately, strive toward our next premiership.

**About the role**

Reporting to the General Manager - Consumer, the Head of Membership will drive our membership strategy and lead the membership team in the pursuit of the Club’s short, medium and long term membership goals. This will include defining and managing best in class connection and retention, a laser focus on member conversion and growth and ensuring maximum financial return from the membership program.

As the Head of Membership, you will be responsible for leading the member journey including setting strategies to attract and retain members to meet growth and yield targets, leveraging data, sales techniques and the servicing of current and potential members, and provide leadership to a young team of enthusiastic staff inspiring them to achieve both team and individual KPIs.

The Head of Membership will be responsible for:

- Manage, develop and execute the club’s membership sales strategy to maximise revenue and attendances at all home games
- Develop annual membership campaigns and budgets with a focus on growing revenue along with innovative retention and acquisition strategies
- Work with internal and external stakeholders to understand and develop strategies around pricing, community offers and promotions
- Manage the renewal and acquisition campaigns including mail house activities, fulfilment requirements, outbound call campaigns and membership programs
- Developing sales strategies to convert fans and supporters of the Essendon FC to current members
- Building a new sales and service model to retain members
- Managing all match day Membership activities focusing on customer sales and service opportunities
- Utilise data analytics to meet key objectives and develop a better understanding of all markets
- Lead and motivate the team to achieve sales targets

**About you**

You are tertiary qualified, with extensive experience in a member organisation such as; professional sporting environment, live events or leisure and entertainment industries. You will have demonstrated experience managing teams in customer facing environment and driving teams to meet sales KPIs. You will have outstanding communication skills and demonstrated leadership with the ability to lead, motivate, and influence a sales and service team.

You will champion your ideas and creativity when it comes to developing member programs and your energetic sales, acquisition and retention strategy mind-set is what sets you apart, not to mention your strong personal brand which personifies the EFC values.

**The Perks**
- ** Our work doesn’t always fit the 9 to 5.** Your life doesn’t always fit the hours around it. We offer flexibility with hybrid office / home working arrangements and hours.
- **More annual leave? **Sure EFC People* will be gifted additional leave per year taken to coincide with Footy Department mini breaks or at the discretion of the CEO. EFC People may also choose to purchase up to 10 days per annum additional leave during the year for extra time off*.
- ** Parent friendly - **We put family at the centre of our work. We know they are the centre of yours. We offer paid parental leave to both the primary and secondary carer of a biological or adopted child*.
- Access to **our Wellbeing Partner - Converge **which supports a Healthy Mind, Healthy Body and Healthy Workplace.
- ** Continuous professional development**:

- to compete at our best we have to keep learning. It’s an expectation and a commitment we make to everyone at EFC. All EFC people will have access to the Essendon Leadership Academy which consists of formal learning, coaching and mentoring, to support you in achieving your career goals.
- ** But wait there’s more - **You will have access to great benefits and discounts through our Commercial Partners. Along with two x Flexi Home & Away memberships* giving you access to our Home & Away games at Marvel Stadium and the MCG. Free onsite parking