Social + Influencer Analyst

2 weeks ago

Melbourne, Australia Wavemaker Full time

**Social & Influencer Analyst**

**WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the** **best talent and practices from the group as required (both GroupM and WPP).**

Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.

**Why This Role is Exciting**:

- ** Work with the Biggest Names in Beauty**: From **L'Oréal Paris** to **Maybelline** and **Kiehl’s**, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
- ** Drive Industry Innovation**: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.

**What You’ll Do**:
We are looking for a Business Intelligence and Data Analyst who deliver reporting insights.

**Key Responsibilities**:

- Creating client database solutions involving data acquisition, ingestion, processing, and reporting
- Collect data requirements from business stakeholders to understand the needs and contribute to the development of new custom databases, a knowledge or desire to learn SQL would be preferred
- Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau/PowerBi) for insight generation
- Help the development of automated QA processes to ensure data accuracy and timeliness
- Communicate technical terms to non-technical people and help them understand why change might be required to achieve a specific goal or to complete a project

**Skills You Bring**:

- Work experience or interest in data management, data visualization and data
- analytics preferably in a marketing and/or media agency
- Experience with SQL and data visualisation is a plus
- Strong speaking and written professional communication skills
- Strong analytical, critical thinking, and problem-solving skills
- Interest in trend analytics and insights
- Curious and excited to learn
- Collaborative with a partnership mindset

**Wavemaker - Inclusive policies**
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities

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