Influencer Marketing Coordinator

**Looking to Shape Creative Social Campaigns? Join Easygo's Affiliate Team and Boost Results**

**What's in it for you?**
Take the lead on dynamic social affiliate campaigns - recruit and onboard influencers, craft creative strategies, and drive traffic and revenue that truly make an impact. Hone your skills in content collaboration, trend spotting, and campaign strategy, all while accelerating your career in the fast-paced, ever-evolving world of social media.

**Your role with us**:
You'll be the vital link between our brand and a network of Instagram and X influencers, shaping campaigns that captivate audiences and deliver results. From onboarding new affiliates to supporting ongoing collaborations, you'll ensure every partnership thrives. Your creativity, insight, and drive will keep campaigns fresh and grow our social presence in a competitive landscape.

**_Please Note: This role requires occasional weekend shifts, limited to 2 per month. A weekday off in the same week is provided, keeping it a standard 5-day work week._**

**Who are we?**
Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming.

Stake is the world's most popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

**What you will do**:

- Build strong relationships by providing influencers with ongoing support, guidance and tools to optimise their content and drive engagement.
- Handle day-to-day engagement, communication and relationship management with influencers.
- Work closely with influencers to ensure content aligns with brand goals and has the potential to go viral.
- Monitor Instagram trends, algorithm shifts and content formats to guide influencer strategies.
- Collaborate with creators to produce witty, engaging and shareable content tailored for Instagram audiences.
- Analyse performance of influencer content, spotting patterns in what drives engagement and what doesn't.
- Identify opportunities to scale influencer and affiliate partnerships as well as negotiate improved deal and commission structures with influencers.
- Share insights on Instagram content performance and industry trends to guide broader marketing strategies.
- Stay up to date with Instagram's latest features, algorithm updates and viral content trends.
- Keep a pulse on crypto, online gaming and affiliate marketing trends on Instagram and X to ensure competitive advantage.
- Track competitor activity and benchmark affiliate and influencer strategies in the space.

**What you will bring**:

- At least 1 year of proven experience in influencer marketing with a strong focus on Instagram and X campaign and creators.
- Deep understanding of Instagram and X features, algorithms and content formats.
- Proficiency in data analysis with the ability to use tools such as Modash, HypeAuditior or similar tools.
- Strong negotiation and relationship management skills to secure mutually beneficial agreements with influencers and affiliates.
- Excellent written and verbal communication skills for clear, engaging communication with influencers, affiliates and internal marketing teams.
- Problem solving mindset with the ability to identify issues, troubleshoot quickly and propose creative solutions to optimise campaign performance.

**Bonus points if you also have**:

- Experience running campaigns across Meta and X platforms and familiarity with influencer campaign tools.
- Cryptocurrency and gambling knowledge
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira

**Some of the perks of working with us**:
**Office Perks & Environment**
- In-house baristas serving free coffee, fresh juices and smoothies
- Daily catered breakfast and regular company-wide events
- Snack walls and drink fridges on every floor
- Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator

**Wellbeing & Personal Development**
- Access to our Employee Assistance Program for you and your loved ones
- 9,000+ courses on our Learning & Development platform
- One paid volunteer day per year
- Weekly Wednesday massages by professional masseuses

**Team Connection & Rewards**
- Team budgets for lunches and activities to celebrate achievements
- Social sports teams and participation