Associate Director of Consumer Marketing

2 weeks ago

Sydney, Australia Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

**Job Summary**: The Pharmaceutical Consumer Marketing Leader will lead a team of consumer marketers responsible for accelerating reach of Lilly medicines to patients, faster by developing and executing innovative marketing strategies. This role requires a deep understanding of consumer behavior, market dynamics, and the ability to leverage data analytics to inform decision-making.

This role will lead the efforts to expand consumer marketing capabilities
- identifying, leading, and building industry-leading consumer capabilities and skills focused on consumer seek, start, and stay strategies.

**Key Responsibilities**:

- Develop and deliver clear consumer campaigns that lead to customer satisfaction/trust and improve P/L
- Ensure strong execution excellence across priority consumer initiatives including consumer activation and patient support/retention
- Lead cross-functional teams to ensure successful product launches, brand building, and consumer engagement initiatives.
- Utilize market research and consumer insights to identify opportunities for growth and differentiation.
- Collaborate with brand team, medical affairs, and market access teams to optimize product positioning and messaging.
- Manage marketing budgets and assess the effectiveness of marketing campaigns.
- Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.
- Foster strategic partnerships and relationships with external stakeholders, including healthcare professionals and patient advocacy groups.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of experience in consumer marketing, preferably from a consumer product good, tech, or financial industry
- Ability to understand customer insights and pull through creative that is culturally relevant, engaging, and meets country regulations
- Customer journey mapping experience required. Understands and addresses leakage as consumers move from awareness to prescription to start and stay
- Experience delivering PESO in action collaborating closely with communications and media teams to drive activation
- Strong analytical skills and experience with data-driven marketing decision-making
- Excellent communication and Leadership skills (particularly in cross functional collaboration, decision making and leading without authority)
- Experience in organization change management and influence
- Ability to work collaboratively in a fast-paced and dynamic environment

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

WeAreLilly

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