General Manager

We encourage Passion to Grow and improve
- Sydney or Melbourne based role
- Lead with purpose and agility
- Influence at the highest level

Lead the future of product strategy at Chartered Accountants ANZ (CA ANZ)—where innovation, impact and leadership converge to shape the next generation of professional education.
ABOUT THE ROLE
As General Manager - Strategic Product Planning, you’ll lead the full product lifecycle—from bold ideas to market launch and beyond—ensuring every initiative is insight-driven, future-focused, and aligned with CA ANZ’s strategic goals. You’ll shape go-to-market strategies using data, research, and capability models, while collaborating with senior leaders across Marketing, Education, and Member Engagement to deliver innovative, high-impact experiences for our current and future members.
**Key responsibilities**:

- Shape and Communicate Product Vision: Define a compelling product vision aligned with Company’s strategic goals and the evolving needs of current and future members and workplaces.
- Drive Insight-Led Strategy: Leverage market research, member data, and trend analysis to identify opportunities, inform go-to-market plans, and guide product differentiation strategies.
- Champion Data-Driven Decision Making: Use data and insights to support strategic decisions, clearly articulating the rationale behind product direction and aligning market needs with product positioning.
- Lead with Influence and Expertise: Foster a high-performing, insight-driven team culture while advising senior leaders on complex product challenges and strategic development.
- Set Strategic Direction: Partner with senior leadership to define annual priorities, ensuring clear scope, resourcing, and alignment with organisational KPIs.
- Shape and Deliver Product Strategy: Translate vision into actionable strategy, defining the product’s purpose, audience, and value while aligning with broader business goals.
- Lead Market Positioning: Craft compelling value propositions and collaborate on launch strategies that drive engagement and commercial success.
- Manage the Full Product Lifecycle: Oversee end-to-end product delivery, ensuring relevance, impact, and alignment with market needs.
- Foster Strategic Collaboration: Partner with General Managers across Marketing and Education to co-create strong value propositions, align on workplace learning trends, and shape go-to-market strategies that resonate with our audiences.
- Drive Cross-Functional Alignment: Work closely with education design, sales, and support teams, while engaging external partners and industry experts to ensure cohesive product strategy and informed strategic direction.
- Lead and Develop High-Performing Teams: Mentor direct reports and contribute to the broader marketing leadership, fostering a culture of innovation, collaboration, and continuous learning while enhancing digital and strategic capabilities.
- Drive Operational Excellence: Oversee cross-functional alignment, resource planning, budget management, and risk mitigation to ensure seamless delivery of strategic product initiatives.
- Measure and Optimise Performance: Set and track key product metrics, using data analytics and insights to inform decisions, improve outcomes, and guide continuous improvement.

ABOUT YOU
You’re a strategic thinker and inclusive leader who thrives in dynamic environments. You bring:

- Vision and Execution: A proven ability to translate strategy into action, delivering high-impact outcomes across complex product initiatives.
- Stakeholder Influence: Strong communication skills and the ability to build trusted relationships across internal teams and external partners.
- Collaborative Leadership: A coaching mindset and emotional intelligence that fosters trust, inclusivity, and high performance across teams.
- Commercial and Analytical Acumen: Confidence in managing budgets, using data and digital tools to inform decisions and maximise ROI. Experience in B2B sales is highly advantageous.
- Adaptability and Resilience: A pragmatic, solutions-focused approach to navigating ambiguity and leading through change.
- Relevant Experience: A background in product, marketing, education, or a related field, supported by relevant qualifications and a track record of strategic product leadership.

ABOUT US
Chartered Accountants Australia and New Zealand (CA ANZ) represents more than 140,000 financial professionals, supporting them to make a meaningful difference in the communities where they work and live. We are committed to advancing the profession through high ethical standards, world-class education, and advocacy for the public good. Guided by our purpose and values, we aspire to be a magnet for diverse talent, equip our members for success, and lead the way in sustainability, innovation, and trust in business and finance.
WHAT’S IN IT FOR YOU
At CA ANZ, we are committed to creating a workplace that reflects our values of collaboration, integrity, diversity, a