Marketing PR Lead, 4.1

**Req ID**: 84779
**Department**: AR Marketing Go To Market
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Marketing PR Lead, you will be responsible for Brand strategy and execution and how we connect with and are seen by our customers. It involves ensuring marketing, sponsorship, events customer communications, public relations, social media and advertising activities are in line with ANZ's brand and division strategy and values.
**This role is accountable for**:
Driving consumer PR activity on behalf of marketing objectives, collaborating internally with key stakeholders to achieve the required outcomes
Managing external agencies across always-on PR and campaigns, ensuring agency performance and strong PR outcomes
Proving PR effectiveness in driving brand growth and desired consumer behaviour
Developing and executing a brand-focused sponsorship and community strategy
Assist in driving forward marketing partnership strategy and activation initiatives, including prioritisation and planning aligned to overarching brand and marketing strategies
Support the annual media planning and implementation activities
Assessing Sponsorship opportunities for Australia Retail Division Marketing
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: 9 mos Fixed Term, Full Time
**Role Location**: 833 Collins Street, Docklands VIC 3008
What will your day look like?
**As a Marketing PR Lead, you will have the opportunity to**:
Delivering brand, customer, product, and channel-specific metrics against PR and sponsorship strategy and activities.
Developing a strategically aligned roadmap of PR and sponsorship activities that grow customers and brand.
Managing the budget allocated for PR and sponsorship initiatives to ensure effective use of resources.
Receiving positive 360 feedback from agency partners.
Building and maintaining strong relationships with partners and various stakeholder groups.
Strengthening existing relationships and building new ones to drive customer acquisition and engagement through PR and sponsorship efforts.
Designing commercial and customer-related metrics as detailed in the PR and sponsorship strategy.
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
To liaise and influence media relations, press and journalists, and manage PR agencies. Development of PR strategies and tactics, and finalising press ready materials.
Create strategic Sponsorship and Partnership plans. Ability to execute and assess Partnership and sponsorships opportunities in the market. T
Make organisational decisions on “where to play and how to win” in the context of the marketing strategy - which specifies goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes.
Make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets.
Demonstrated skills in executive & senior stakeholder management with the ability to manage relationships & expectations within the division to Management Board level. This role requires the ability the bridge the worlds of product related KPI’s with customer centric decisions and influence the GTM activity to deliver the best outcome
Partner with B2B and B2C agencies to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes.
Ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes.
Review a range of Business Case scoped initiatives; and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit.
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to hea