Nsw Marketing Manager

**Introduction**:
**A bit about Us**:
William Buck is a progressive firm of Accountants and Advisors.

Forget the ‘number crunching’ stereotype, this firm is 100% people focused.

Our bold brand promise ‘Changing Lives’ recognises the difference our people make in the lives of their clients, colleagues and wider community.

As rarities (the not-so-hidden gems) among a team of accountants, the marketing and business development team thrives on bringing new perspectives to the firm and doing things differently.

**Your new Opportunity**:
We’re seeking a dynamic Marketing Manager who will be responsible for driving the strategy and developing our brand across a range of markets.

This unique opportunity allows you to make your mark on your own portfolio of target segments while raising the firm’s profile. Working directly with our leadership team (and supported by the Senior Marketing and Business Development Manager), you’ll be responsible for helping develop strategy and execute integrated marketing campaigns across a suite of channels including; digital, partnership marketing, owned and earned content, events and business development.

Reporting to Head of Marketing, you’ll join a supportive and tight knit team of marketing professionals with a passion for achieving results.

**Responsibilities**:
**Strategy**: Drive strategy and develop marketing campaigns for your own portfolio of target segments and contribute to the firm’s overarching marketing strategy.
Market Research - Using internal and external research to understand specific sectors within your portfolio and develop strategies to effectively reach target audiences.
Campaign Management - Development and execution including; building prospect lists, content development, channel assessment & deployment and event management.
Digital Campaigns - Using your solid understanding of the ‘Marketing funnel’ to align digital initiatives to the client journey.
Partnership Marketing - Working closely with our strategic partners, and industry leaders and influencers to achieve mutually beneficial goals.
Content Strategy - Support industry experts to raise their profile in chosen sectors through a range of content mediums and social media including copy and article writing.
Data Analytics - Analysing audiences, reporting on marketing campaign results, and measuring campaign effectiveness,
Manage Campaign Budgets - Being accountable for measuring campaign ROI.

**Demonstrate Expertise**: Be viewed as a trusted partner and ‘expert’ within marketing by other stakeholders.
Leadership - Provide guidance and mentorship for team members and manage workflow

**Qualifications**:
Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in Marketing with proven success in developing and executing marketing campaigns.
Strong communication and interpersonal skills.
Demonstrated ability to prioritize and manage multiple projects simultaneously.
Excellent analytical, problem-solving, and decision-making skills.
Strong attention to detail and ability to review and sign-off on content and branding.
Ability to work collaboratively with others in the marketing team and across different departments.
Creative thinker with a passion for marketing and a desire to continuously learn and grow.

**Some of our William Buck Benefits**:

- Hybrid Working Arrangements
- $300 Tech Allowance for you WFH set-up
- Clear skill and career development opportunities
- Access to an In-house psychologist
- Dress for your day policy
- Daily fresh fruit and biscuits provided.
- Salary continuance insurance for all employees
- Cutting edge childcare policy for eligible employees
- Social Club & Wellbeing events and activities