Recruitment Marketing Manager

Recruitment Marketing Manager

• Full time, Permanent position
• Sydney CBD office base, Hybrid Working 3 days a week in the office.

About Uniting

At Uniting, we believe in taking real steps to make the world a better place. We work to inspire people, enliven communities, and confront injustice. We areCompassionate, Respectful, Imaginative and Bold.

Role Purpose

We are seeking a Recruitment Marketing Manager to lead and deliver innovative strategies that position Uniting as an employer of choice across New South Wales and the Australian Capital Territory.

In this role, you will make a tangible difference by ensuring we attract the right talent to deliver vital services to thousands of people every day. Reporting to the Marketing Lead, you will play a pivotal role in designing and implementing recruitment marketing initiatives that align with Uniting's values, priorities, and broader brand strategy.

Key Responsibilities

• Lead recruitment marketing across NSW and ACT in alignment with Uniting's brand.
• Design and deliver targeted campaigns to engage priority talent pools, including aged care, early learning, community, disability, and regional services.
• Partner with People Experience, Talent Acquisition, and service leaders to develop effective attraction strategies.
• Manage SEM, SEO, and paid social campaigns to strengthen candidate pipelines.
• Lead recruitment marketing presence at expos, job fairs, and recruitment events, including branding, collateral, and activations.
• Create engaging recruitment content such as employee stories, videos, digital assets, and social campaigns to showcase Uniting's values and culture.
• Optimise Uniting's careers site in collaboration with digital teams.
• Manage external partners and the internal studio to deliver high-quality content and campaigns.
• Support wider brand marketing initiatives including SEO, research, content development, and campaigns.
• Benchmark competitor activity and conduct market perception analysis to inform strategy.
• Measure effectiveness across the recruitment funnel (applications, conversions, cost per hire, quality of hire) and provide actionable insights.
• Represent recruitment marketing confidently in stakeholder meetings, including with senior leaders.
• Act as a brand ambassador, ensuring all recruitment marketing strengthens Uniting's reputation as an employer of choice.

Qualifications and Experience

• 6–8+ years' experience in marketing, with proven expertise in recruitment marketing or employer branding.
• Demonstrated success in digital recruitment marketing, including SEM, SEO, paid social, and campaign optimisation.
• Experience creating marketing collateral and managing event branding (e.g. expos, job fairs, community activations).
• Strong project and time management skills, with the ability to manage multiple priorities under pressure.
• A versatile professional, confident in both leading stakeholder meetings and managing hands-on campaign delivery.
• Excellent communication and influencing skills, with experience engaging leaders at all levels, including executives.
• Agency and vendor management experience.
• Strong analytical skills with experience evaluating user journeys across multiple candidate touchpoints.
• Proven ability to integrate Employee Value Proposition (EVP) and brand into recruitment marketing strategies.

What We Offer You

• A rewarding career with a leading human services organisation.
• Up to $18,550 NFP salary packaging available.
• Access to our U rewards program with exclusive discounts.
• Flexible work hours for work-life balance.
• Affordable access to Fitness Passport— discounted gym memberships to support your best life.
• A supportive and inclusive and collaborative work environment.
• Opportunities for professional growth.
• Purchase of additional leave.

How to apply: Submit your CV and a brief cover letter highlighting why this role appeals to you - Applications reviewed upon receipt.

For all questions, please don't hesitate to contact Fabio Ioviero via email at

Uniting NSW.ACT contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services and spiritual care. We provide care and support for people through all ages and stages of life, with a focus on people experiencing disadvantage and vulnerability. Our purpose is to inspire people, enliven communities and confront injustice.

Uniting is a Child Safe Organisation committed to promoting the safety, wellbeing and inclusion of children and young people.

Empowered by diversity At Uniting, inclusion isn't just something we value – it's how we work. Our culture and practice reflect the vibrant diversity of our colleagues, and the clients and communities we serve.