Brand Lead

Join a powerhouse of brands that connect customers, businesses and communities.
- Bases in Barangaroo, Sydney
- Access to awesome perks like a free mobile and home internet plan

Bring your ‘you’ to TPG Telecom, and help us build meaningful relationships and support vibrant, connected communities. We’re better and bolder together.

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

**Your opportunity**:
The Head of Brand leads the strategic development and execution of brand positioning and identity across all of TPG Telecom's consumer brands. This role exists to define and grow brand equity, ensuring each of our brands delivers consistent and compelling messages to customers and stakeholders in a competitive, fast-paced telecommunications environment.

Acting as a strategic leader and team mentor, the Head of Brand ensures the team’s work is aligned to company-wide marketing objectives, driving long-term value through brand health, distinctiveness, and relevance. This role plays a key leadership role in shaping the future of the brand portfolio and collaborates closely with leaders across marketing, product, digital, corporate affairs, and external partners.

You will directly manage a small but high-performing team of brand strategists and campaign leads, including the Brand Manager (job ad linked), and will be responsible for building a cohesive team culture that fosters creativity, collaboration, and commercial impact.

**You'll make an impact by**:

- Leading the end-to-end development of brand strategy across all consumer and enterprise brands in the TPG Telecom portfolio
- Owning and managing the annual brand planning process, embedding brand strategy into marketing activity and media execution
- Overseeing brand governance, architecture, identity, and guidelines to ensure consistency and alignment with business priorities
- Leading the brand team, including the Brand Manager, to deliver integrated campaigns, brand partnerships, and key initiatives that build brand equity and drive preference
- Partnering closely with Product, Media, Digital, and Retail teams to bring brand strategies to life across every channel
- Managing external creative and brand agencies to ensure high-quality outputs aligned with brand objectives
- Developing and overseeing budgets to ensure strategic investment in brand activity drives measurable impact
- Influencing and engaging internal stakeholders at all levels to champion the role of brand in achieving business growth
- Fostering a strong team culture of curiosity, innovation, and continuous improvement

**What you’ll bring**:

- 10+ years of experience in brand marketing, with significant experience in developing brand strategy and managing cross-functional marketing teams
- Proven experience leading brand transformation initiatives within large, complex or fast-moving industries (telecommunications or tech experience desirable)
- Demonstrated expertise in brand architecture, positioning, identity systems, and measurement
- Strong team leadership and people management skills, with experience coaching and mentoring team members
- Excellent stakeholder management and communication skills, with a proven ability to influence at all levels
- Highly strategic thinker who can translate business goals into actionable brand plans
- Commercial acumen and experience working with media and performance marketing teams
- Experience managing external agencies and vendor relationships
- Bachelor's degree in Marketing, Communications, Business or related discipline (MBA or postgrad qualification desirable)

**What's in it for you?**
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ - Access to a free mobile plan
- ‘Stay Connected NBN’ - Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
- TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo._
- Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes._

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