Corporate Affairs Manager
2 days ago
**Your business**
You’re part of the Chief Customer Office, or CCO as we like to call it. We’re a customer-obsessed bunch, committed to helping all Australians own their own home. Together, we manage the entire customer experience. From attracting new customers through our strong brand and clever propositions, to retaining them and making them brand advocates through our award-winning service and support.
**Your team**
We have an opportunity for a Corporate Affairs Manager to join the team.
This is a fixed term contract until the end of March 2025, based in our head Office in the Brisbane CBD.
As the Manager, Corporate Affairs, your role is to support the Senior Manager, External Communications, to develop and implement Great Southern Bank’s external media and communications strategy and tactical initiatives, protecting and enhancing the bank’s reputation and promoting our purpose to help all Australians to own their own home. This will be delivered through a program of thought leadership and compelling written and multimedia content across proactive and reactive PR and media relations, corporate social media channels and corporate publications.
We work with teams across the Bank to clearly communicate our purpose, support and success in helping Australians achieve home ownership - whether it’s to our people, our customers, community partners, industry bodies, government or media.
We’re looking for someone who’s strategic in messaging, an impactful storyteller, and collaborative in nature. Most of all, we want someone ready to make your mark in our team.
**Your responsibilities**
- Key messages and content development: Develop key messages and content aligned to agreed content pillars. In particular, ensure our purpose narrative and customer focus is effectively communicated across all external channels - including earned media/ PR, corporate social media channels and corporate publications.
- PR and proactive media management: Work collaboratively with our PR agency to execute a proactive calendar of PR and media activity to support the bank’s brand awareness and consideration objectives via earned media.
- Thought leadership: In collaboration with the Senior Manager, External Communications, lead the development and implementation of a calendar of content, including thought leadership, that amplifies our agreed content pillars across the bank’s corporate social media channels, earned media/ PR and internal events (eg. CEO Town Halls).
- Reputation risk & issues management: Proactively support the management of the bank’s reputation through media, social media, and other external communications, including crisis or incident management. Assist in maintaining key crisis and incident management plans and templates, and support other teams in responding proactively or reactively to reputational issues.
- Integrated Communications: Help oversee the implementation of fully-integrated strategic communications plans to build the brand and protect the reputation of the bank and deliver strong outcomes for the business.
- Corporate reporting: Lead the development and project management of key corporate publications and announcements, the half year financial results, and internal Town Hall to position the bank as a leader in the mutual sector.
- Stakeholder management: Build connections across the business and with external stakeholders including consumer/ financial/ trade media, PR and media agencies, and communications teams for key strategic partners, to effectively deliver clear and compelling key messages aligned to our purpose and strategy.
- Media & social media monitoring: Monitor the external landscape using media and social media monitoring tools for mentions of Great Southern Bank and other relevant news across financial services, sustainability, home ownership and politics.
- Measurement: Evaluate the effectiveness of media and social media campaigns and always-on content and adapt as required to achieve objectives and support continuous improvement.
- Roster: Take part in our on-call media roster, monitoring and responding to emerging media and social media issues outside of the usual office hours.
**Your experience**
- 5-10 years in a corporate communications or media relations role with experience in reactive media, issues management and crisis communications.
- Experience working within the financial services industry is highly desirable.
- Exceptional business acumen with a broad understanding of key business fundamentals, including experience of financial results messaging.
- Proven success in leading the design and delivery of multi-channel media and communication strategies on high-profile projects, to support and influence business outcomes and achieve agreed KPIs.
- Demonstrated experience working on consumer-facing proactive PR campaigns and collaborating with external PR agencies.
- Demonstrated experience in identifying, producing and pitching proactive media stor
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