Social Media Content Creator and Manager

**About Us**:
Tomsem is a leading provider of personalized products through our two major brands: PhotobookShop, known for high-quality photobooks, canvas prints, and photo gifts, and ThreadTheWord, specializing in personalized baby blankets. We pride ourselves on delivering unique, customized products that celebrate life’s special moments. We are looking for a creative and proactive Digital Marketer Assistant to join our team and help us engage with our audience across various digital platforms.

**Position Overview**:
The Digital Marketer Assistant will be responsible for building and managing relationships with customers and User-Generated Content (UGC) creators, managing our social media presence, creating and editing engaging content, coordinating our affiliate program, and collaborating with the marketing team on new ideas and promotions. This role is essential in ensuring that our brands remain vibrant and connected with our customers online.

**Key Responsibilities**:

- **Content Creation**:

- Create and edit high-quality photos, videos, and other content for social media and the website. Ensure all content aligns with our brand guidelines and engages our target audience effectively.
- **Social Media Management**:
Oversee and manage our social media platforms for PhotobookShop and ThreadTheWord, including creating, editing, and posting engaging and high-quality content (text, images, videos, and other multimedia) for platforms such as Facebook, Instagram and TikTok. Respond to comments, posts, and messages in a timely and engaging manner to foster a strong online community.
- **Content Creation**:
Create and edit high-quality photos, videos, and other content for social media and the website. Ensure all content aligns with our brand guidelines and engages our target audience effectively.Build and manage relationships with customers who provide content for use on our social media platforms, ensuring their contributions align with our brand values and marketing strategies.Identify, hire, and manage UGC creators to produce content for our brands. This includes supplying them with samples and ensuring they adhere to our brand guidelines and content expectations for smooth collaboration and engaging content creation.Oversee our affiliate program, ensuring UGC creators and other affiliates have the necessary resources and support to promote our brands effectively. This includes tracking performance and providing regular updates to management.Work closely with the marketing team to brainstorm and discuss new ideas and promotions, contributing to the development of innovative digital marketing strategies for both brands.Provide regular reports to management on the performance of digital marketing initiatives, including insights into social media trends, customer engagement, and what’s being talked about on our platforms.
- **Customer Relationship Management**:

- **UGC Creator Coordination & Management**:

- **Affiliate Program Management**:

- **Marketing Collaboration**:

- **Performance Reporting**:
**Qualifications**:

- Experience in digital marketing or social media management.
- Strong communication and interpersonal skills, with the ability to build relationships with customers, content creators, and affiliates.
- Proficiency in social media platforms and management tools.
- Organizational skills with attention to detail, capable of managing multiple tasks and projects simultaneously.
- Creative mindset with the ability to contribute to marketing ideas and promotions.
- Ability to analyse social media and affiliate performance and provide actionable insights.

Pay: $50,000.00 - $70,000.00 per year

Schedule:

- Monday to Friday

Application Question(s):

- What experience do you have in managing social media platforms and creating content for them? Please provide examples.
- Describe your experience with photo and video editing tools. Which software are you proficient in, and how have you used it to create content for social media or websites?
- Have you ever managed an affiliate program or worked with influencers/UGC creators? If so, how did you ensure the program's success?
- Please provide a link to your portfolio showcasing examples of your work, including social media content, photos, videos, or any other relevant materials. You may use Dropbox, Google Drive, or a similar platform.
- Can you share a time when you successfully built and managed a relationship with a customer or content creator to achieve a marketing goal?
- Are you currently employed? If so, please provide details about your current role and how it relates to this position.
- What is you expected salary?

Work Authorisation:

- Australia (preferred)

Work Location: In person