Campaign Operations Specialist

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Role

Reporting to the Marketing Automation Manager, this role will see you working on a wide range of campaign programs connecting subscribers with our unique, brilliant and engaging streaming content. Our team is professional, adept, inclusive, and supportive. We maintain a great set of modern tools and take pride in our ability to collaborate and deliver smart technical solutions.

**About you**

Ideally you will be:

- A strong background working for a brand owner, or an agency (or both), designing and implementing carefully measured, omni-channel campaigns
- 3 years using Adobe Campaign, designing and implementing campaign programs end to end across the entire campaign lifecycle.
- Working with Adobe Campaign data to do targeting, actions, flow control activities, connectors, and set up deliveries
- Building and integrating Adobe Campaign with other software and services
- Designing and implementing test plans (A/B and multivariate)
- Building reporting for stakeholders
- Developing metrics and tracking integrated campaign effectiveness, utilising built-in system reporting and system audits
- Developing data queries
- Scripting, or use of compiled, or interpreted languages like Python
- Strong written and verbal communication skills
- Strong problem-solving and diagnostic skills
- Deep understanding of what drives consumer response and value
- Ability to collaborate with others, educate, train, and share knowledge
- Ability to articulate complex technical designs to non-technical stakeholders.
- Highly regarded_
- Certifications in Adobe MarTech Products
- Experience maintaining, developing, or optimising data structures
- Knowledge of regular expressions, text editors, both common and open source tools
- Ability to maintain or develop data with SQL, No-SQL, SQ-Lite, etc.
- Developing and implementing RESTful APIs to synchronise relational databases with other resources and data structures
- Knowledge of SEO and SEM, Google Analytics, Customer Journey Analytics
- Contributions to community projects
- BI Tools Experience, e.g. Tableau, PowerBi, etc. (desirable).
- Knowledge of Adobe Journey Optimizer, Adobe Target, CDP, DMP, AEP, Analytics
- An ability to design meaningful experiences for program subscribers and make recommendations to optimise programs
- An ability to make ongoing improvements in campaign workflows and enhance new and existing data points, improve attribution, personalisation, etc.
- Experience measuring program concepts and methods, subscriber experience, developed insight and effects
- Ability to develop intelligent and innovative approaches to achieve stronger engagement

**Some of the reasons to consider working with us**:

- The people a genuine sense of feeling included (we truly celebrate and welcome difference) and being part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce, we are proud to have an employee engagement score of 82% with low levels of employee turnover.
- A brand that is not only recognisable but trusted and established, we have been broadcasting for over 40 years and we’re not done yet
- We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass.
- We also love to promote from within we have allocated funds to do just that and help with training gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website **SBS Careers - Working at SBS**

**Reasonable adjustments**

Job Description