Digital Campaign Specialist

1 week ago

Sydney, Australia Marsh Full time

**Digital Campaign Specialist - 12 Month Fixed Term Contract**

**What can you expect?**

The Marketing and Communications team at Marsh are looking for a Digital Campaign Specialist to join our team on a 12 Month Fixed Term contract. In this role you will be responsible for managing day-to-day activities and agency relationships for digital paid activations in the Pacific region. You will:

- Develop an understanding of key audience groups across all Marsh Pacific - SMEs, industry associations and their members
- Effectively translate digital/business strategy into campaign objectives, framework and able to nominate key KPIs
- Act as the key point of contact for agency partners and broader marketing team engagement around paid campaigns

**What is in it for you?**
- Be part of a global organisation where you’ll be able to learn, grow and develop your career
- Collaborate with highly skilled internal and external teams
- Learn how to manage Google Marketing Platform and other enterprise-grade tools and technologies
- Influence global and regional digital initiatives
- Work in a fun, dynamic, nurturing and fast-paced environment
- Join a company with a strong brand and strong results to match
- Hybrid work model

**We will count on you to**:

- Contribute to the online growth of the business
- Maintenance and best practice implementations of digital campaigns across Pacific region
- Collaborate with internal and external digital specialists and teams to plan, execute and optimise digital campaigns
- Collaborate with external SEO specialists to ensure best practice for technical and content search engine optimisation
- Collaborate with IT for any additional enhancements, fixes or changes
- Ensure compliance with global and local privacy regulations
- Project management - bring a methodical and structured framework to digital implementations
- Support cross-team campaign planning, assets creation and executions
- Facilitate elevation of digital knowledge and skills in business, marketing and communications colleagues

**What you need to have**:

- Degree in Marketing (digital marketing concentration), Business or similar
- Previous digital campaign management experience
- Experience managing paid digital agencies
- Good knowledge and understanding of Google Analytics, online data collection, Search and programmatic campaign principles
- Troubleshooting expertise using best practice to create new/innovative solutions
- Google Tag Manager and Data Studio essentials
- Understanding of optimisation principles for user journeys on websites

**What makes you stand out?**
- A good understanding of technology & business process/systems to manage digital marketing campaigns. Ability to test existing structures.
- GA, GTM, Google ads, Facebook Business Manger certifications
- Advanced Project Management skills

**About Marsh**:
**Marsh is an equal opportunity employer committed to embracing a diverse and inclusive work environment. We aim to attract and retain the best people regardless of their gender, marital/parental status, ethnic origin, nationality, age, background, disability, sexual orientation and gender identity.

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