Digital Media Manager

1 week ago

Melbourne, Australia Asahi Beverages Full time

**Your Impact**

Reporting to the Group Senior Manager, Digital and Connections Asahi Beverage's internal marketing agency is seeking a forward-thinking, marketing enthusiast with a passion for digital media.

You will lead a team that includes Digital Planners, Channel Specialists, and Digital Coordinators across AU and NZ. This team is responsible for driving digital media strategy and execution of best-in-class digital campaigns. It is a strategic role that is responsible for developing and identifying opportunities that are aligned with brand positioning and our target consumer audience. It’s a role for a proven people-leader who knows how to execute top-notch digital campaigns that truly resonate with consumers.

**Other Key Responsibilities Include**
- Assess and deliver against brand briefs and demonstrate the digital experience opportunities within them
- Work collaboratively with the other 1House capability leads to deliver Paid, Owned and Earned integrated digital marketing plans that connect consumer and brand.
- Champion then role of culturally relevant, always-on content marketing and oversee the team to deliver unmissable campaigns.
- Oversee programmatic execution and vendor management and support Digital Planners with portfolio media strategy.
- Develop clear measurement frameworks, ORKs and KPIs for brands and work with Planners and Execution team on optimisation to drive uplift in all digital metrics.

**About You**

To thrive in this role, you'll need to be a market expert, well-versed in the latest digital trends with expertise to empower your team to translate our brand agenda into tangible digital projects.

As a leader, you'll play a crucial role in fostering a consumer-centric mindset and contributing to the growth and development of our internal team. You'll collaborate closely with a talented group of modern digital marketers, collectively championing an innovative team culture that creates holistic consumer connection ecosystems spanning paid, owned, and earned media. You will have proven success in leading and getting the most out of diverse teams.

In addition, you:

- Possess a strong background in digital media and marketing, coupled with proficiency in data and analytics techniques
- Relevant industry experience (agency, client, or publisher side)
- Relevant experience leading digital teams, with hands on experience delivering KPIs and driving business performance

**Why Asahi Beverages?**

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages (formerly Schweppes Australia) and Carlton & United Breweries (CUB) in Australia, and Asahi Beverages NZ in New Zealand. There’s always a great deal going on and opportunities abound for those ready to take them

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