Loyalty and Personalisation Manager

2 weeks ago

Hawthorn East, Australia Coles Supermarkets Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

***
**About the role**:
A 12-month full-time contract for a Loyalty and Personalisation Manager has arisen within our passionate and energetic Liquor Marketing team.

**What you’ll be doing**

Reporting to the Head of CRM & Loyalty, you’ll be responsible for the customer value proposition of our Loyalty programs in both Liquorland and First Choice Liquor Market.

You'll also be responsible for the execution of the Loyalty strategy for these brands as we continue on our journey to build Loyalty and awareness. Lastly, you'll be responsible for executing the personalisation strategy across all three Liquor brands at CLG, including Liquorland, First Choice Liquor Market and Vintage Cellars.

***
**You’ll also**:

- Manage the health of the member database for Liquorland and First Choice Liquor Market through acquisition, enhancements to the Flybuys customer value proposition and redemption
- Amplify the Flybuys customer value proposition throughout our brands
- Develop and manage use cases for personalising member data and cross-channel campaigns
- Build and optimise automated lifecycle campaigns to drive customer retention
- Influence key stakeholders including Transformation Central Operations, Brand, Trade Planning, Technology and, external agencies including Flybuys to execute the Loyalty and personalisation strategy
- Manage a team member and agencies to deliver strategy and personalisation initiatives
- Manage the Loyalty program and personalisation budget.

***
**What you bring**:
Tertiary qualified in Advertising/Marketing/Business, you have 5+ years’ experience in marketing, CRM and e-commerce and have worked in a high energy environment, ideally coming from a retail/fmcg background.

***
**You’ll also need**:

- Strong financial and commercial acumen
- Exceptional communication, negotiation, and influencing skills
- Sound knowledge of consumer research and analytics
- Experience using CRM platforms (front end) ideally Oracle Responsys
- Familiarity with Adobe Creative Clouds and CMS systems
- Experience using reporting and analytics tools such as Adobe Analytics.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 85440

Employment Type: Fixed Term

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