Marketing & Communications Manager

**Additional Information**
**Job Number**24167730
**Job Category**Sales & Marketing
**Location**W Sydney, 31 Wheat Road, Sydney, New South Wales, Australia, 2000
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.

**CURATING ORIGINALITY TAKES TALENT**

W Sydney located at 31 Wheat Road is hiring a Marketing & Communications Manager. Reporting to the Director of Marketing, this role is part of an important team that creates and executes property-level communications to our guests. You will build and lead the implementation of Marketing, Public Relations, E-Commerce, and Social Media activities for the hotel. Your responsibilities include, but are not limited to:
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the Director of Marketing;
- Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests that drive incremental revenue to the hotel;
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups;
- Implement and manage digital strategies for hotel website in conjunction with DOM and Marriott Digital Services Team, including performance evaluation, opportunities, and issues related to online programs and initiatives;
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

**Public Relations and Partnerships**
- Develops a comprehensive PR plan per quarter along with the PR agency, in alignment with communications objectives, and executes post sign-off from DOM and GM.
- Maintains a comprehensive list of local media and KOL contacts, with particular emphasis on food and luxury-lifestyle content creators.
- Writes and reviews all press releases for property events, promotions, and outlets.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Source and manage sponsorship opportunities / events for the Hotel in line with W Hotels brand values and passions.
- Source and build credible partnerships in line with W Hotels brand values and passions to ensure the hotel attains and remains at the forefront of the Sydney market.

**Direct Marketing and Collateral Development**
- Leads the co-ordination of photography for hotel and F&B collateral and public relations purposes between the hotel and the regional field marketing teams.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

**Benefits**
- Discounts on hotel rooms including all properties within the Marriott International group, for you and your family & friends
- The best hotel training opportunities produced independently by W Sydney and internationally recognised training programs by Marriott International
- Discounts on food & beverage across all our hotels
- Recognition programs to keep you motivated
- Wellbeing & mindfulness programs to ensure you stay healthy
- Employee Assistance Program
- ‘Great Places to Work’ certified

**MI RECOGNITION**

Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others.

**MI CAREERS SOCIAL MEDIA ACCOUNTS**

Chat, engage and follow us on social media. | Facebook | Twitter | LinkedIn | Instagram

**CTA TO LEARN MORE**

**DIVERSITY AND INCLUSION STATEMENT**

Marriott International is an equal opportunity employer that does not discriminate