Trade Marketing and Visual Merchandise Manager

1 week ago

South Melbourne, Australia frank green Full time

**About frank green**

frank green isn’t a person, it’s a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

**Your New Role**

We are seeking a highly skilled and strategic Trade Marketing and Visual Merchandising (VM) Manager to join our team. In this role, you will be responsible for developing and executing innovative trade marketing strategies and industry-leading visual merchandising programs. Your efforts will enhance brand presence, drive sales growth, and maximize Frank Green’s visibility across all retail channels.

**Your Day to Day**
- Create and implement tailored strategies for premium retailers, boutiques, and e-commerce to drive revenue growth.
- Deliver innovative, sustainable merchandising solutions to ensure brand consistency across retail environments.
- Plan and execute trade show participation to showcase the brand and attract retail buyers.
- Work with Sales, Marketing, and Creative teams to develop integrated trade campaigns.
- Partner with retailers to design and execute activations that boost customer engagement and sales.
- Leverage sales and market data to assess and improve trade marketing initiatives.
- Act as the key point of contact for trade marketing, visual merchandising, and in-store support.
- Integrate eco-friendly materials and practices into all trade marketing efforts.
- Develop training programs to equip retail teams with brand knowledge and in-store execution skills.
- Conduct post-campaign analysis to measure ROI and refine future strategies.

**What You Need**
- 5+ years of experience in trade marketing, retail experience management, or visual merchandising roles.
- Proven track record in building and managing retail partner relationships.
- Demonstrated success in trade show activations and visual merchandising strategies.
- Experience leading trade marketing campaigns that drive measurable sell-through.
- Background in managing owned store launches or retail experience strategies.
- Exposure to both B2B and DTC retail environments.
- Previous experience with consumer goods, lifestyle, or sustainability-focused brands preferred.
- Strong expertise in trade marketing and wholesale partnerships.
- Advanced knowledge of visual merchandising principles and execution.

**The Perks**
- Staff discount on frank green products.
- Personal learning & development budget.
- A real opportunity to have an impact on a global brand.
- Celebration birthday day off as paid leave.
- Plenty of autonomy and opportunity to grow.
- Generous parental leave.
- Fun and inclusive staff events and celebrations.

**Our Culture**

At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic and driven by the pursuit of “anything is possible”, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

**To Apply

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