Media Insights Consultant
6 days ago
Let’s be unstoppable together Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behaviour. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.
**So, why Circana?**
We’re progressive, inclusive and people focused. We seek to create a down to earth culture which balances work and home life and enables our team to be the best that it can be. Our people are important to us and we offer a number of fantastic benefits including;
- Flexibility with the hours you work, and where you work them
- Employee training and continuous development programs
- Up to 5 weeks annual leave and holiday buy back scheme
- 16 weeks paid parental leave
- Birthday leave
- Summer half days
- Circana “Me” Days
- Cultural swap days
**Key responsibilities**:
You will be responsible for supporting the client (Coles 360) from a data, analysis, and media insights perspective. Measuring the success of media campaigns, you will provide recommendations on how to improve and optimise future campaigns.
Your day-to-day responsibilities will include:
- Using Circana proprietary software (Coles Synergy) to mine data, and provide analyses that provide an effective solution to client challenges
- Building customised reports and share with Coles via presentation or through the Coles Synergy platform
- Interpreting reports and providing insights on campaign effectiveness and key implications
- Building and maintaining relationships with key stakeholders at Coles
- Providing support and training to Coles on how to best utilise the Coles Synergy platform
**We’re looking for**:
- 2+ years’ experience in media analytics or similar
- Strong understanding of retail media programs
- Experience with analytical concepts related to media measurement and consumer segmentation
- Knowledge and experience with analysing scan, shopper, or customer data
- Exceptional client service consulting skills
- Ability to build and maintain effective relationships
- Strong communication (verbal and written) and presentation skills
- Proven ability to influence and motivate others
- Ability to work under pressure, prioritise and plan effectively
**Circana Behaviours**
As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviours throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions
- Seek Clarity: Embracing complexity to create clarity and inspire action
- Own the Outcome: Being accountable for decisions and taking ownership of our choices
- Centre on the Client: Relentlessly adding value for our customers
- Be a Challenger: Never complacent, always striving for continuous improvement
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
- Commit to each other: Contributing to making Circana a great place to work for everyone
**Interested?
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