Marketing Manager

**About the role**

The Marketing Manager will work collaboratively with the Director of Marketing and Admissions and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Deakin College.

A key focus of this role will be in implementing strategies to drive increased student enrolments from the Onshore International and North Asia markets. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies.

The Marketing Manager is expected to engage in international travel and across Deakin University campuses.

**Key Result Areas Include**:

- Provide strategic input into the development of annual marketing plans, recruitment targets and budget
- Manage the Agent Network for Deakin College as required
- Act as the primary contact for all student enquiries from Onshore International and North Asia
- Maintain relationships with the Schools markets and act as the key contact
- Provide business development opportunities that benefit the College
- Develop, implement and evaluate lead generation, conversion and referral campaigns
- Develop, execute and evaluate student marketing and recruitment strategies/campaigns/promotional activities, including joint activities with Deakin University and Navitas staff in-country.
- Achieve student recruitment targets and report on performance against key initiatives and enrolment targets
- Provide ongoing training to Agents, Navitas offshore networks, Deakin University and internal staff on Deakin College’s suite of products, admission and visa requirements
- Contribute to the development of the value proposition that differentiates the College/Campus for the Onshore / North Asia market
- Conduct market and competitor research including employment and vocational trends with an international context
- Contribute to product portfolio development and its ongoing evaluation and refresh in line with the market demand from Onshore and North Asia
- Adhere to the Navitas and Deakin University brand and style guidelines in marketing material
- Participate in schools, marketing/recruitment events as required
- Ensure compliance with internal and external regulatory framework
- Maintain relationships with agents, Deakin University and Navitas stakeholders as required
- Develop marketing material and content including social media marketing and communications for the Onshore and North Asia market
- Develop College/Campus specific digital content for the Onshore / North Asia market
- Manage Deakin College student ambassadors / Work Integrated Learning students as required

**The person we seek will ideally have the following**:

- Bachelor degree - preferably in Marketing, PR, or Communications, or a related field
- 2 years’ marketing communications experience (experience in youth marketing will be highly regarded)
- Demonstrated experience in creating and managing effective marketing activities from planning to implementation, including evidence of using market intelligence and research
- Highly developed interpersonal, communication, presentation, and negotiation skills
- Sound copywriting skills and ability to create high-quality content for social
- Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing activities
- Demonstrated ability to work cooperatively and constructively within a team
- Experience in a multicultural environment
- Willingness to be flexible with work hours and can travel, often outside normal office hours
- Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities

**What we can offer you**:

- A fun and supportive team environment
- Career progression and development pathways
- Collegial and collaborative environment with the aim of academic excellence
- Mobility within the organisation and locations
- Health & Wellbeing packages which includes free counselling for employees and family, discounted gym membership, movie tickets, discounts on travel, accommodation and insurance
- Salary packaging and novated leasing

**About Us**

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 70,000 aspirational students across our global network each year.

**Diversity and Inclusion**

Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students and