Performance Marketing Manager

**Hello, we’re Brosa**:
And it’s our mission to make it simple for people to create a home they’ll love. Founded in Melbourne in 2014, we’re famous for our uncomplicated and straightforward shopping experience. We’re one of Australia’s fastest-growing consumer brands and are proud to be making waves in the $14B home and living industry. Brosa is backed by Australia’s most prominent and successful Venture Capital funds, including AirTree Ventures and Bailador.

We are looking for a Performance Marketing Manager to join our team. In this role you will you’ll be responsible for strengthening Brosa’s digital marketing strategy and performance across performance and social channels and build a team. This is an exciting opportunity to join a successful omnichannel business.

**What makes the Brosa team awesome**:
**Mission-Driven** - Our team is made up of curious problem solvers who are all working together towards our mission - we’re in this together.

**Innovative Founders** - The founding members of Brosa have instilled an entrepreneurial spirit into every corner of the business. We’re encouraged to test and pursue our bold ideas.

**Growth Mindset** - We’re dedicated to learning as much as possible to reach our potential and position Brosa as a home and living industry leader.

**Diversity** - We pride ourselves on our diversity and believe this is key to our success because it enables us to develop new ways of working that drive innovation.

**Customer Champions**:

- At the core of everything we do, we are driven by a desire to deliver a fantastic experience that delights our customers.

**As a Performance Marketing Manager at Brosa, you’ll get to**:

- Managing agency to ensure the team:

- Efficiently and effectively set-up Paid Search campaigns across all SEM and FB/IG paid channels.
- Continuously monitoring, test and optimize bidding strategies across all major search engines.
- Compile and distribute recurring reports to the Marketing team for review regarding performance trends across campaigns.
- Implement test plans and track the performance of new campaigns with key customer segments in mind.
- Work closely with both internal and agency teams to test new channels including but not limited to YouTube & Pinterest.
- Implement and improve account management processes such as ad creation, keyword generation, landing page selection and ad copy testing.
- Participate in projects that increase the departments’ technical capabilities, improve data structures and data integrity and promote new strategic efforts.
- Strategic planning, management and implementation of digital marketing and lead generation programs, (e.g., SEM, SEO, PPC, Referral, Social, etc.).
- Measure and report on all digital marketing campaigns and assess against goals (ROI and KPIs).
- Day to Day management of external partnership relationships and tasks.
- Manage digital assets across platforms.
- Keep Brosa up to date with changes to key platforms and identify innovation opportunities to differentiate Brosa in the market. Adjust strategies as required to optimize opportunities.
- Work with the merchandise team to maximize product priorities and product feeds.
- Managing Google Business Listings.

**What you bring to the table**:

- Qualifications in Digital Marketing or related discipline; 5-7 years in a similar senior role.
- A proven track record in increasing quality traffic and optimizing ROAS (across paid and organic channels)
- Past exposure working with direct to consumer eCommerce marketing
- An analytical mindset and past exposure to Google Analytics
- Past experience working with large ($500k plus) monthly marketing budgets and developing financial strategies.
- Experience in managing external partners to achieve KPI’s
- The ability to build strong cross-functional relationships, recruit and lead a team.
- A data-driven approach to decision making.
- Past omnichannel experience is preferred.

**More Than a Job**:
**16 Weeks Paid Parental Leave (including adoption)**:

- Supporting parents is vital, which is why we're proud to offer 16 weeks of paid parental leave for both primary and secondary caregivers.

**Flexible Working Arrangements** - We trust you to get your work done and so we offer flexible working arrangements wherever possible to help you achieve a healthy work-life balance.

**Remote Working Budget**:

- If you work from home the majority of the time you’ll get a remote working budget to make sure your workspace enables you to do your best work.

**Build Connections** - We host regular celebrations and social events so you can connect with your team members.

**Great Perks**:

- You’ll enjoy a generous discount on Brosa products and paid leave on your Birthday.

**Support** - We believe supporting your mental health is fundamental, that is why we offer a weekly mindfulness practice and an Employee Assistance Program.

**What is the interview process like at Brosa?**:
We've tai