Marketing Specialist

Avant Stone is a premier supplier of natural stone products in Sydney, providing high-quality marble, granite, quartzite, and more to our customers. We are seeking an experienced **Marketing Specialist** to develop and execute impactful marketing strategies, ensuring our products reach and resonate with our target audiences.

**Position Overview**

The **Marketing Specialist** will be responsible for overseeing all aspects of marketing, including digital campaigns, website content management, automation workflows, and performance analysis. This role will leverage platforms like Google Ads, Meta Ads, ClickUp, and WordPress to ensure efficient execution of marketing strategies and seamless collaboration.

**Key ResponsibilitiesMarketing Strategy & Campaign Development**
- Plan, develop, and implement advertising campaigns to achieve sales objectives.
- Advise stakeholders on advertising strategies to effectively target markets and enhance consumer awareness.
- Coordinate the production of advertising campaigns, including artwork, copywriting, and media placement, ensuring projects meet deadlines and budgets.

**Digital Marketing & SEO**
- Manage Google Ads and Meta Ads campaigns, including keyword research, ad group creation, A/B testing, and performance optimisation.
- Develop and implement SEO strategies for the Avant Stone website, improving rankings and driving organic traffic.
- Oversee website content updates using WordPress, ensuring timely and accurate representation of campaigns, products, and promotions.
- Monitor analytics platforms (e.g., Google Analytics) to track user behavior and campaign performance, providing actionable insights.

**Marketing Automation & Task Management**
- Use ClickUp for task management, reporting, and collaboration across marketing initiatives.
- Ensure seamless integration between marketing tools and platforms to maintain efficient workflows.

**Social Media Management**
- Schedule and publish engaging content across social media platforms and the Avant Stone website.
- Collaborate with designers and copywriters to develop creative assets that align with campaign goals and branding.
- Research market trends and customer preferences to develop content that resonates with target audiences.

**Performance Analysis & Reporting**
- Monitor digital campaigns and provide regular performance reports with insights and recommendations for improvement.
- Use ClickUp for tracking project progress and maintaining clear communication with stakeholders.
- Regularly review and optimise marketing initiatives to ensure alignment with business objectives and maximise ROI.

**Qualifications and Skills**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2+ years of experience in digital marketing, SEO, and campaign management.
- Expertise in Google Ads, Meta Ads, and analytics tools (Google Analytics, Facebook Insights).
- Hands-on experience with WordPress for website content management.
- Strong understanding of SEO, keyword research, and content optimisation strategies.
- Experience with task management and reporting tools like ClickUp.
- Exceptional analytical skills with the ability to generate actionable insights from data.
- Excellent communication, organisation, and project management skills.

**What We Offer**
- Competitive salary of $74,000 + Super and other employment benefits.
- An opportunity to work in a collaborative and innovative environment.
- Professional development opportunities to grow your marketing expertise.
- A chance to make a meaningful impact at one of Sydney’s leading natural stone companies.

Pay: From $74,000.00 per year

Schedule:

- 8 hour shift
- Monday to Friday

Work Authorisation:

- Australia (preferred)

Work Location: In person