Digital Marketing

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.

Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.

**Key Responsibilities**
- Performance Marketing_
- Strategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc.
- Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.
- Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.
- Optimisation: Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
- Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.
- Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry.
- Affiliate Marketing_
- Program Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.
- Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance.
- Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
- Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance.
- Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties.
- General_
- Budget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI.
- Ad Campaign Implementation: Independently build, schedule and report on ad campaigns
- Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting.
- Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats.
- Weekly Budget Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement.
- Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines.
- Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency, account managers and other team members
- Training Experience - Actively train and upskill team members in briefing, building and reporting on ad campaigns

**Requirements**:- 3-4 years’ management experience is required
- Minimum 3-4+ years’ experience managing SEM and Affiliate campaigns (in-house or agency-side)
- Strong ad campaign implementation experience using platforms such as Meta, Tiktok, Pinterest, Snapchat and Spotify
- High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word
- Strongly ability to analyse data and report on performance of ads and make adjustments inline with results to grow revenue and increase conversion rate
- Experience with analytics tools including Google Analytics 360 and Google Tag Manager
- Proactively seeking out opportunities to keep across new industry trends or technologies
- High-level of attention to detail, excellent communicator and collaborative team-player
- Passion for understanding consumer insights and the ability to translate those insights into actionable business ideas
- Excellent time management & ability to always meet targets & deadlines

**Benefits**
- Brand new offices including an onsite gym
- Great, fun and collaborate team culture
- Generous monthly clothing allowance + ongoing discounts
- Fun events throughout the year