Head of Digital Sales

7 days ago

Chadstone, Australia Roll'd Full time

Due to continued growth, there is the opportunity to join the business in a newly created role as a Head of Digital Sales. Working as an integral member of the Marketing Team & the wider business, the Head of Digital Sales will be responsible for driving digital revenue growth goals and have a strong breadth of knowledge with 3-4 years’ experience in a similar role.

**Skills & Experience**:

- Proven experience in a similar Head of Digital Sales or Digital Manager role
- Experience with ecommerce projects
- Experience with Hubspot or similar, highly regarded
- Understanding of web development, API integration & data driven projects. Google Analytics reporting and SEO
- Strong project management & project management skills
- Excellent attention to detail & tactical execution
- Strong problem-solving skills
- Clear verbal & written communication skills
- Tertiary qualification in a relevant field e.g. Marketing, ecommerce, or Business

***Position Summary**

The Head of Digital Sales plays a key role within the Roll’d business in developing & executing both eCommerce & digital sales strategy to drive optimization across AU channels and focus on engagement, retention, and acquisition to drive commercial outcomes across the region. You will work with other areas of the business and external agencies to form strategy, as well as scope & deliver Customer First solutions.

The Head of Digital Sales will spearhead ongoing innovation across our eCommerce & digital channels. Additionally, you will focus on thought leadership with the team & help to create an environment of learning & development for the team.

You must love Vietnamese street eats & a passionate advocate for the Roll’d Vietnamese family brand.

***Key Duties & Responsibilities**
- Lead Customer ecommerce journey, gaining exceptional understanding of customer behavior and insights deeply engage with our customers to build customer brand experience & sentiment
- Drive the implementation of the digital sales channel strategy across key sales channels, (app/web, 3PL’s & Franchising always ensuring best ROI
- Drive aggressive growth of eCommerce revenue to build forecast & meet sales targets
- Develop the right reporting capabilities and dashboards to track and learn and diagnose issues
- Collaborate with stakeholders & other departments to scope / deliver solutions, manage expectations, explore new initiatives & opportunities
- Lead end-to-end management of digital projects adhering to strict budgets and timeline
- Plan & lead Loyalty program launch that best services needs of business and elates our customers
- You will manage all search engine optimization
- Use commercial & strategic thinking to identify & prioritize emerging digital channels & features
- Mentor & grow team as required to facilitate business growth while initiating new & innovative strategies
- Work with Technology, Brand & Franchisee teams to create personalized content that is targeted and relevant to user segments via eCommerce and Marketing Clouds
- Work with Brand & design teams to support activity that contribution to efforts to cement Brand positioning and raise Brand awareness and ensure platforms have a consistent visual identity
- Work collaboratively with the ongoing upgrade of digital systems in partnership with the Technology Team, web agencies and other external suppliers

**Key Relationships**

**Internal**:Marketing, Operations, Franchise, Technology, Data Analyst

**External**:Digital Performance Agency, 3rd Party Aggregators (UberEats, Deliveroo, DoorDash, Menulog)

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