Marketing Officer

1 week ago

Ballarat, Australia Federation University Australia Full time

Develop curated content that promotes the University domestically and globally.
- Marketing - Ballarat, Berwick or Gippsland Campus
- Full-time, fixed-term appointment until September 2025
- HEW 6 - $88,421 p.a. plus up to 17% superannuation

Position closing date: 22/09/2024

Ranked number one university in Australia for First Generation Student Enrolments (Good Universities Guide 2022) and with top rankings in Victoria around student support, social equity, skills and employment, we are driven to make difference to every student and the community providing lifelong learning, skills, and research locally, regionally, and globally.

With University and TAFE campuses in Ballarat, Berwick, Gippsland, and the Wimmera we are positioned to provide pathways from vocational education and skills training through to higher education.

About the role

You will be responsible for the production and maintenance of a digital marketing portfolio that aligns with Federation University brand values, international and domestic marketing and University strategic directives. You will focus on developing curated content that promotes the University domestically and globally across various digital platforms, social media and the University’s website.

You will:
- develop content and campaigns for international and domestic students to meet the University’s growth targets;- produce high-quality and engaging content in a variety of formats for all communication platforms/channels;- contribute to the development and implementation of content plans and strategy; and- identify the content needs of different market segments.

About you

You will be a specialist with expertise in integrated marketing communications and brand marketing, as well as strong writing skills. In addition, you will possess demonstrated strong relationship building and a collaborative way of working.

You will possess:
- in-depth knowledge of integrated marketing communications, brand marketing, digital marketing and data;- experience in implementing data driven content and social strategies;- highly developed creative content skills with experience in reviewing and innovatively re-crafting content; and- ability to produce accessible and engaging content for print and digital communication channels.

All University positions delivering education and/or services to children must hold a valid Working With Children Check (WWCC). Please refer to the position description for WWCC requirements.

How to apply

Applicants are required to submit a resume and a response to key selection criteria.

Federation University is committed to The Circle Back Initiative program, whereby we will respond to every applicant.

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