Digital Marketing Officer

1 week ago

Melbourne, Australia Greenhill Education Group Pty ltd. Full time

**Description**:
**About the business and the role**

Greenhill Education Group Australia Pty Ltd trading as RGIT Australia is a leading vocational education provider in Australia and one of Australia's most competitive providers. With a founding principle of delivering excellence in training, RGIT Australia is proud to offer a learning environment that pays particular attention to quality teaching, student welfare and to fostering equal educational opportunities for students of all ages.

RGIT Australia is looking for highly motivated and dedicated **Digital Marketing Officer **to work in our Melbourne Campus. This role aims at promotion and growth of student numbers for RGIT’s VET and ELICOS courses.

**Position Responsibilities**
- Research market trends
- Regularly conduct competitor social media behavioral analysis
- Identify target audience and assess their social media behavior
- Develop Social Media Plan as per the assessment of market trend and target audience
- Develop a matrix of plan of action to carry forward social media plan
- Day to day social media management
- Coordination with different departments to encourage and support staff and students to write and post blogs
- Research relevant blog sites to post content and generate online traffic to website
- Monitoring contents to ensure its compliance and maintain and promote brand image in digital media landscape
- Ensure increased engagement community in its social and digital media channels
- Plan various activities and campaigns to increase engagement and support from different target groups
- Set realistic targets to promote the social media channels

**To be considered for the Digital Marketing Officer position, applicants need to have following**
- Diploma or above level qualification in the field relating to business or marketing
- Minimum 2 years’ experience in general sales and marketing and/or 1 year in international marketing, in a Registered Training Organisation
- Understanding of admissions, market trends, ESOS guidelines and how to promote tertiary education
- Extensive skill and knowledge with Microsoft Office Programs and SMSs
- Advanced ability to multitask and prioritise multiple responsibilities
- Technologically savvy - able to easily learn and understand how to use new software/programs
- Knowledge of international student recruitment markets, particularly offshore.
- Intermediate level capability to use Microsoft Excel and Word
- Basic organisational and prioritisation skills
- Intermediate level capability of utilising the computer, therefore, are able to learn and understand how to use new software/programs

**To be successful in this job** you will be a highly motivating and engaging individual with outstanding presentation skills that set you apart from others. You will have a proven track record of leadership in a work environment with demonstrated highly developed oral and written communication skills.

This position offers excellent career opportunities in a friendly and supportive work environment.

**Role Type**:

- In-house - Contract - Full-time - Executive

**Company Overview**:

- Greenhill Education Group Australia Pty Ltd trading as RGIT Australia is a leading vocational education provider in Australia and one of Australia's most competitive providers. With a founding principle of delivering excellence in training, RGIT Australia is proud to offer a learning environment that pays particular attention to quality teaching, student welfare and to fostering equal educational opportunities for students of all ages.

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