Digital Marketing Officer

1 week ago

Melbourne, Australia Lloyd Connect Full time

Join national body promoting quality teaching and leadership in education sector
- This role will suit an experienced digital marketer looking to grow their career
- Join national body promoting quality teaching and leadership in education sector
- This role will suit an experienced digital marketer looking to grow their career

Working work with the Principal, Marketing and Communications, you will be a key member of the Brand, Communications and Digital team and will be required to plan, develop and implement all aspects of the digital marketing strategy to build brand awareness, reach more people, and build stronger relationships with audiences. This is a role with lots of opportunity to grow and learn.

Your key responsibilities include:

- Building and overseeing content marketing plan - working with internal teams and external stakeholders to establish a pipeline of content for both B2C and B2B audiences
- Planning, creating, and implementing content across social media and digital marketing platforms to expand and grow audience base.
- Acting as a central coordination point between the Brand, Comms and Digital team and key internal stakeholders, working closely with them to plan key activities/launches and advise on opportunities/ tactics to promote offerings using digital marketing tools
- Working with the Principal, Marketing & Communications to draft and implement content and digital marketing strategies and plans for key projects
- Ensuring consistent voice/branding across all digital marketing activities, and assisting with proofreading/reviewing the work of others
- Coordinating the monthly reporting on key digital marketing metrics, and advise on tactics to improve results for digital platforms
- Keeping up-to-date with trends and best practices in digital marketing, and identifying other digital marketing channels and tactics that may assist in delivering a successful content marketing plan

To be successful in this role you will need to be a digital marketing enthusiast who is passionate about brand building. You will have excellent writing skills, be a great storyteller that captures attention, and shows creative flair when developing content to both engage followers and grow audiences.

You are highly motivated and a team player, ready to roll your sleeves up to get the job done. You are a planner, well organised and have strong attention to detail.

A relevant tertiary qualification and extensive experience in a marketing or communications role, managing social media accounts and other digital marketing platforms, creating copy and content, marketing automation, digital advertising and google analytics required. Experience using management tools such as Sprout Social (or equivalent), MailChimp, Taggbox, Canva or Photoshop is essential for this role.

Jenny Lloyd

Director of Connections/Founder

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