Pricing and Revenue Growth Manager

Date: Feb 13, 2025
- Location: Sydney, NSW, AU
- Additional Location:

- Function: CCM
- Seniority Level: Mid-Senior level
- Employment type:

- Workplace Type: Hybrid
- Company: Campari Australia

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**General Description of the Role**:
The Revenue Optimisation Manager is responsible for championing revenue growth initiatives in the Australian market, and embedding ROM as a core organisational capability

Mission and Objectives

The Revenue Growth Manager is a cross functional commercial business partner and is responsible for aligning the organization on its long term ambitions for:

- Pricing and promotions
- Pack-price architecture and product mix plans across brands and channels
- Trade spend efficiency improvement
- Category Strategies that unlock value for both Campari and our Customers
- Embedding a RGM mindset and improving capability across the broader organisation

**Key Responsibilities and Activities***:
**Pricing Management**:

- Lead the development of Campari’s portfolio pricing strategy, with detailed analysis, and modeling to provide recommendations, and demonstrate the impact of a range of pricing decisions.
- Collaborate with Commercial Teams to create a plan to realise price across the Campari Portfolio at the Channel and Customer levels
- Create and deliver annual pricing review process
- Implementation of dynamic and adaptive pricing strategies, leveraging advanced analytics and customer segmentations to optimize prices across the entire product portfolio**:

- Implementation of tracking mechanisms for portfolio pricing.

**Pack, Mix, Promotional & Trade Investment Strategy**
- Partner with Channel Marketing Managers in the development of long term promotional strategy that leverage consumer insights for each of our key Channels
- Model volume and financial implications of different Pack, Mix and Promotional options
- Prioritise our commercial spend to ensure that we optimize our investment in the highest potential growth spaces, within key shopper, consumer and customer segments
- Provide clear direction to Sales & Marketing Teams on portfolio prioritisation, and promotional guidelines, enabling them to deliver sales & profit targets within agreed trade investment rates.

**Organisational Capability and Reporting**
- Lead and embed the global Revenue Optimisation blueprint and related tools and data requirements within the Australian Business Unit
- Create and instill a culture of RGM within the crossfunctional Commercial Team (Sales, Marketing, Customer Marketing)
- Drive Trade ROI capability across Commercial teams to enable acclearation of Trade investment improvements and optimized Trade ROI

**Key Relationships**:
**Internal**:Channel Marketing Managers, Trade Marketing Managers, Brand Managers, Head of

Brand, Head of Customers, National Account Managers, Key Account Managers, GCCM - Revenue Growth Managers

**External**:Data & Shopper Agencies (Currently: IRI, Kantar, Shopper Intelligence, Koji, Snooper)

**Experience Required**:

- Experience with FMCG manufacturer in Off Premise Channel essential (8+ yrs)
- Bachelors Degree in Data Science, Business or Economics
- 2-5 year experience as Revenue Growth Manager or Senior Business Analyst
- Proven track record of Strategic and Innovative thinking, holding leadership roles in Commercial Finance, Sales, or Category teams (5 yrs)
- Strength in building analytical models and processes
- Highly Proficiency in Excel, and experience with other data analytic programs (eg Power BI)
- Nielsen and/or IRI Aztec experience
- Liquor industry experience highly regarded
- Experience managing large cross functional commercial projects desirable**

**Skills**:

- **Team leadership and people management** - The ability to inspire team members, coordinate effort, and build a positive work environment
- **Strategic leadership** - Demonstrating effective stakeholder management and understanding of the broader business context
- **Analytical skills** - The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions
- **Superior communication skills** - The ability to translate actionable insights into compeling internal and externeral presentations (written and verbal)
- **Project Management** - Ability to coordinate and manage a complex project tim