Digital Content Specialist

2 weeks ago


Sydney, Australia Allianz Australia Full time

At Allianz, we care for all the things that make you, you. For feeling like you belong. For a place where learning never stops. For growing new skills and opening up exciting possibilities.

For your curiosity to thrive and help transform an industry. And when life twists, there’s flexibility for balance and the support you need.

We know that flexible work comes in different forms, that’s why we’re embracing hybrid teams - enabling employees to maintain a balance of working both in the office and remote, supporting the needs of both the business and individual

**Digital Content Specialist - Consumer Insurance | NSW - Sydney**
- **Use your copywriting skills & experience to produce an exceptional digital customer experience**:

- **Play an integral role in developing & implementing Allianz's digital strategy**:

- **Work for one of the world's largest insurance firms**

**Does customer satisfaction inspire you?**

Allianz's Consumer Insurance division is looking a
**Digital Content Specialist** to join its growing Digital team. You will play an integral role in improving the digital customer experience of all Allianz Australia sales and service platforms, driven by a deep understanding of web content writing, executing Allianz's Digital First strategy by supporting the strategic vision for the transition of offline sales and service to an online environment..

**You'll be responsible for**:

- Improving the digital customer experience of all Allianz Australia sales and service platforms, driven by a deep understanding of web content writing, executing Allianz’s Digital First strategy and supporting the strategic vision for the transition of offline sales and service to an online environment.
- Write well structured, styled content appropriate for online publishing, ensuring that it is technically correct, user-focused and conforms to relevant policies, guidelines and standards.
- Review and edit digital content, ensuring information conveyed is accurate, compliant and is fit-for-purpose and appropriate for the channel.
- Work with stakeholders to reduce technical jargon and ensure copy is written in plain English.
- Provide professional advice about digital content, usability, accessibility and SEO copywriting.
- Review and refresh content on Allianz Australia's webpages and campaign landing pages.
- Create and maintain policies, guidelines, training and governance materials to ensure the integrity of digital channels.
- Research and stay abreast of digital industry trends and inform the business of their applicability to channels.
- Act as a custodian of the Allianz brand, ensuring alignment and consistency in tone of voice and writing style.

**Important to your success**:

- Excellence in written and verbal communication with an eye for detail and proofreading skills
- A sound understanding of content management systems, such as AEM
- Knowledge in working with workflow management tools Jira and Confluence
- Stakeholder managements skills - an ability to understand requirements including managing competing demands/requests and advocating for customer experience
- Well-developed collaboration skills using the Agile methodology and the ability to work collaboratively with a range of stakeholders internally and in the wider community and industry sector to gain content and tone.
- Working closely with our UX Specialists, Producers and other key internal stakeholders in development and creation of website content, with best practice understanding of UX, SEO and WCAG 2.1.
- Independently manage the end-to-end process of each task, from writing copy and coordinating implementation.
- Experience in working as part of a website migration project is beneficial
- Intermediate knowledge of Google & Adobe Analytics is a plus

**What's on offer?**
- This role will present an exciting opportunity to join a global iconic insurance organisation, which is transforming itself through an ambitious program of change and growth.
- We have a huge focus on digital & there is so much going on. With an ambitious roadmap we are really only at the beginning of our digital transformation journey. You'll be given the opportunity to make a meaningful impact on how we do things
- You'll have the support to give something a go - try different things, take on new responsibilities and explore opportunities
- Implementing lots of new tools & tech inc adobe suite & moving to full adobe stack
- Be part of a team that's open-minded, supportive, approachable and genuinely focused on customer outcomes
- What matters to you, matters to us too. Feel supported to have open, honest conversations about the flexibility you need so that you're able to take care of what's important to you

**About us**:
Allianz is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyon


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