Group Marketing Manager

We are the best-in-class, vendor-certified, IT training for businesses.
- We celebrate you; our people do incredible work and deserve great rewards.

**We are Lumify**
It’s not a word you’ll find in the dictionary, but it’s a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It’s about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.

From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage. We empower them to decide when and how they learn.

**What’s the opportunity?**
As the Group Marketing Manager at Lumify Group, you will play a pivotal role in driving our marketing strategies and establishing our brand as a global leader in technology solutions. You will lead a talented team of marketing professionals and collaborate closely with cross-functional teams to develop and execute impactful marketing campaigns that resonate with our target audience.

**What will you do?**
- Develop, execute, and evolve a growth-focused marketing strategy across B2B, B2C and digital that incorporates product development to meet market needs.
- Ensure successful delivery of marketing projects aligned with business objectives and budgeting, while enhancing product capabilities for competitive advantage.
- Clarify and embed value propositions throughout the organization, effectively communicating the unique value of products or services to customers.
- Provide valuable customer insights through research and analysis, informing marketing strategies and decision-making.
- Implement customer-centric strategies and initiatives to enhance satisfaction, loyalty, and advocacy.
- Drive awareness, acceptance, purchase, and advocacy within target markets through targeted marketing campaigns and continuous optimization efforts
- Utilize effective people management techniques to create a positive and high-performing team environment, including setting clear expectations, providing regular feedback and coaching, and recognizing and rewarding achievements.

**What have you accomplished?**
- At least 5 years experience in a Senior Marketing role.
- Previous brand and digital marketing experience essential
- Previous experience with a B2B & B2C sales model
- Education sector experience (Private vocational, higher education)
- Use insights to make data-driven decisions
- Development of marketing and brand strategies that deliver results
- Developing MVP and launching new products or revenue streams
- Content strategy development and implementation

**Why are we the right fit for you?**
- Generous remuneration
- We are flexible; with our hybrid model, you can choose to work in any campus, or split your time between the campus and home
- We are learning obsessed; attend all our courses at your fingertips free of charge
- We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy
- We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community
- We celebrate you; our people do incredible work and deserve great rewards

Lumify’s culture is driven by a shared passion for change. Nothing stans still in the world of technology, and nor do we.

**About Lumify Group**
With over thirty years of tech expertise under our belts, we’re the original early adopters. We’re on a mission to narrow the digital skills gap: to equip people with the expertise and knowledge they need to flourish in a future where technology rules.

Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we’re able to deliver the full spectrum of IT training. So, no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.

At Lumify, we transform our team and supercharge our own careers. We recognise incredible achievements, we invest in the hard and soft elements of professional development, and we help you go further, faster.

If that sounds like something you’d like to be a part of, we’d love to hear from you. Today, over 200 like-minded individuals work across the APAC region, visit our careers website to learn more about culture and opportunities at Lumify Group.

**_ _**
We are Lumify. Together, we are shining a light on future learning.