Ecommerce & Content Specialist - The Athletes Foot

12 hours ago

Waterloo, Australia Accent Group Full time

At The Athlete’s Foot, our team members are highly passionate about inspiring, motivating and empowering our customers to better their best. We believe that people ultimately want to lead a healthy and fit way of life and we want to empower them to do so by providing correctly fitted footwear and personalised service. From their first pair of shoes to their last, our team are there to ensure that whatever activity they want to do, they’re wearing the right shoes. Our service extends beyond our four walls to support our local communities by engaging with health professionals, schools, and local sporting clubs.
Joining The Athlete’s Foot is more than just a job, it is a family who cares, develops, grows, and rewards each and every one of us.
**About the Role**:
We are looking for a versatile and creative eCommerce & Content Specialist to join our team on a 12-month contract. This role is crucial to our ongoing website project and day-to-day eCommerce operations. You will play a key part in optimising our online content, driving engagement, and supporting the daily trade of our eCommerce platform.
**Your key Responsibilities will include**:
**1. Daily Trade Support**:

- Proof and optimise EDMs to ensure accuracy and alignment with brand guidelines.
- Build and maintain landing pages that drive conversions and enhance user experience.
- Optimise product merchandising on the website to maximise sales opportunities.
- Execute A/B tests to improve website performance and user engagement.
- Generate and analyse reports on key metrics, providing actionable insights for the eCommerce team.

**2. Content Creation & Management**:

- Collaborate closely with the SEO team to develop a wide range of new content types, including buying guides, race finders, sports tips, release calendars, ambassador profiles, and more.
- Organise and tag content effectively to ensure it can be personalised and displayed on relevant sections of the website, including the homepage (HP), product listing pages (PLP), and product detail pages (PDP).
- Review existing content, making informed decisions on what to keep, update, or retire to ensure our website remains fresh and relevant.
- Work cross-functionally with other teams to ensure content is consistent, engaging, and optimised for search engines.

**To be successful you will ideally have the following**:

- Proven experience in eCommerce, content creation, and digital marketing.
- Strong understanding of SEO best practices and experience working closely with SEO teams.
- Analytical mindset with experience in A/B testing and data-driven decision-making.
- Excellent attention to detail and proofreading skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organisational skills and the ability to manage multiple projects simultaneously.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

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