Product Marketing Specialist

**Description**:
We are looking for a highly motivated and strategically minded individual to join our Communications Team as a Product Marketing Specialist.

With the opportunity to be based in either our Sydney or Canberra office, we offer flexible working arrangements to meet your work/life commitments and support your wellbeing.

As a core member of the Communications Team, you will be responsible for driving marketing strategy and developing and delivering effective marketing campaigns to grow our market share and increase brand awareness.

You will work collaboratively with our Public Affairs and Public Relations Manager, Product Managers, Digital Marketer, and Creative Lead to develop and execute product strategies and annual marketing plans for PSA’s key products.

To be successful in this role, you will have experience developing marketing strategy and driving growth, as well as writing copy content, contributing to creative ideation, and working on brand and product positioning. You will be an innovative thinker who is looking to make the role your own and have an impact on our organisation.

**About Us**

We are the national peak professional body for pharmacists, representing Australia’s 34,000 pharmacists working across all sectors of healthcare.

PSA wants every Australian to have access to the best healthcare, which includes optimising access to pharmacists’ expertise and medicines. As a membership organisation, we are passionate about equipping and empowering our pharmacists to realise their full potential, ensuring they have rewarding careers at every stage.

We strive to deliver high quality education, professional development, and practice support for both members and non-members.

**What you will be doing**:

- Develop product strategies and annual marketing plans for PSA products that support product objectives (awareness, adoption, retirement)
- Execute product marketing campaigns, including contributing to creative ideation and channel planning
- Undertake and champion market research activities and analyse insights from the research, including competitor analysis
- Provide advice to the General Manager, Products and Commercial Delivery and other relevant managers on market positioning, segmentation, and targeting
- Actively contribute to and influence PSA’s member offering and brand strategy to enhance brand awareness, improve engagement with the profession, and increase membership recruitment and retention
- Provide input into customer journey enhancement including journey mapping
- Analyse the outcomes of product marketing campaigns and provide advice to Product Managers regarding product performance and customer insights

**What we are looking for**:

- Tertiary qualification in marketing, advertising or related discipline
- 3-5 years’ experience in a marketing role
- Excellent analytical, communication and interpersonal skills and an eye for detail
- Strong organisation, prioritisation and project management skills
- Ability to work well in a fast-paced, collaborative environment
- Strong understanding of various marketing channels and analytics tools

**What we will provide**:

- The flexibility to work in ways that meet your work/life commitments and support your wellbeing.
- A safe and inclusive environment where diverse backgrounds, perspectives and identities are celebrated.
- A supportive management team who will help you reach your career goals and providing ongoing opportunities to grow and make a real difference.
- A culture in which staff are encouraged to be ourselves and empowered to perform at our best, where successes are celebrated, and where we work together to create better experiences for our members and for each other.
- PSA is committed to taking a proactive approach in managing and providing a safe and healthy working environment for all persons, so far as reasonably practicable. It is therefore a requirement that all staff must be fully vaccinated against COVID-19 to attend PSA Offices._
- PSA reserves the right to pull the advertisement before the end date if the suitable applicant is found before the closing date._

**Role Type**:

- In-house - Permanent - Full-time - Associate

**Company Overview**:

- The Pharmaceutical Society of Australia Limited (PSA) is the national peak body, we represent Australia’s 34,000 pharmacists working in all sectors and across all locations in Australia. The core business of PSA is practice improvement in pharmacy by providing continuing professional development and practice support, in order to improve the health of Australians. We value flexible work practices and offer our staff the flexibility to work in ways that meet their work/life commitments and support their wellbeing. We work hard to create a safe and inclusive environment for all, and most importantly, we are all about creating better experiences - for our customers and for each other. As our business continues to evolve, innovate and support our pha