Marketing Specialist, Onsite Programs

Posted: 10/03/2025
- Closing Date: 30/03/2025
- Salary: $94,563.00 - $105,910.00
- Job Type: Ongoing / Non-ongoing; Full time
- Location: Canberra
- Job Category: Arts, Culture,Media, Marketing

**About the National Film and Sound Archive**

The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale - to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.

We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.

We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.

We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

**About the Team**

The Marketing Design team is part of the Marketing and Communications Branch. The Marketing and Communications Branch contains the marketing, communications, editorial and content teams.

The team works closely with NFSA staff across all business areas to support the strategic direction and draws audiences to our national digital platforms and onsite programs and events in Canberra.

**The Opportunity**

The Marketing Specialist, Onsite Programs plays a key role in the Marketing and Communications team. This role is responsible for driving audience and brand growth for the NFSA with a key focus on Acton location. The Marketing Specialist, Onsite Programs will develop campaigns to promote NFSA’s onsite experiences in Canberra to local audiences, including exhibitions, public programs, film screenings and events. In addition, this position is responsible for driving growth across all key digital platforms.

The Marketing Specialist will possess strong campaign skills with strengths in copywriting, storytelling and an audience focus. They will be curious, insight driven and passionate about driving growth in sales, attendances and cultural participation.
- Please note: This recruitment process is intended to fill both current and future vacancies. While the position on offer is ongoing, a merit pool of suitable applicants may be established to fill similar ongoing and non-ongoing positions within the next 18 months._

**Key Responsibilities/Duties**

Under limited direction, this position is responsible for delivering the following functions:

- Design and implement marketing campaigns for on-site programs, exhibitions, and events to deliver attendance, revenue, and positioning goals. This includes managing timings, goal setting, monitoring and optimising, reporting, and budget tracking.
- Manage the development of campaign assets, including briefing design and audiovisual production, writing marketing copy, and managing approvals and materials production.
- Be the primary liaison with media outlets and develop local, industry and community partnerships and networks.
- Collaborate with the wider marketing team on paid social campaigns for onsite programs, local audience interests, and events.
- Develop and implement onsite customer acquisition and cross-sell plans and collaborate with the Marketing Manager on building insights about the audience.
- Manage marketing images and photographers.
- Identify industry trends and emerging opportunities and track key performance indicators, including producing post campaign reports.
- Track budgets and process invoices for all paid activity.
- Ensure all initiatives are viewed through the lens of our Disability Inclusion Action Plan, Reconciliation Action Plan and Sustainability and Climate Action Strategy.

Note:

- The role may require occasional afterhours work to document events or to moderate social media channels. In addition, the role may require some travel to Sydney.

**Selection Criteria**
- Demonstrated experience developing, implementing and optimising audience centric, data and insight driven marketing campaigns.
- Strong creative evaluation, positioning, and messaging skills with a detailed understanding of how