Digital Marketing Specialist

Job description — Digital Marketing Specialist

Role overview

We're hiring a hands-on Digital Marketing Specialist to plan, execute and optimise multi-channel digital campaigns for Xana.AI and our Turium product suite. You'll take campaigns from concept through production to post-campaign evaluation, manage budgets and suppliers, and turn performance data into clear recommendations that grow pipeline and brand awareness.

Key responsibilities

• Plan, develop and coordinate end-to-end digital marketing and promotional campaigns for Xana.AI and Turium (concept → production → delivery → post-campaign evaluation).
• Provide strategic advice to executives and internal teams on campaign strategy, target markets and messaging to build awareness and demand.
• Coordinate campaign production including digital content, copywriting, graphic design and multimedia asset development.
• Prepare SOWs, cost estimates and budget projections; manage production schedules and ensure projects are delivered within scope and financial constraints.
• Conduct market analysis and post-campaign data analysis; reconcile projected vs actual performance and recommend data-driven improvements.
• Manage campaign scoping: identify risks and scope changes, communicate findings and secure stakeholder approvals before production starts.
• Oversee digital asset management (approvals, version control and timely acquisition of materials) and coordinate digital and printed promotional assets.
• Create marketing content (email campaigns, digital communications, promotional materials) that follows brand guidelines and promotes product attributes.
• Implement QA and UAT processes to ensure campaign deliverables meet agreed specifications and professional standards.
• Coordinate cross-functional teams and manage stakeholder relationships across multiple simultaneous projects, maintaining professional communication at all levels.

Key tasks (day-to-day)

• Define user journeys and prepare detailed statements of work and cost estimates for digital marketing campaigns.
• Conduct regular work-in-progress meetings with internal teams and external partners to align deliverables and manage stakeholder expectations.
• Manage multiple creative and digital assets per campaign while directing designers, developers and other specialised personnel.
• Develop and maintain production schedules with detailed specifications, budget assumptions and scope considerations.
• Perform post-campaign evaluations, including reconciliation of time and budget variances, cost control and identifying optimisation opportunities.
• Validate campaign scope, identify risks to project success, and secure internal approvals before production commencement.
• Manage prize fulfilment operations for promotional campaigns, including code validation, prize allocation systems and regulatory compliance where applicable.
• Set up and manage EDM (electronic direct mail) campaigns, collaborating with UX/UI to optimise the digital user experience.

Key requirements

• Experience: 3+ years in digital marketing or campaign production (agency or in-house), ideally B2B / enterprise.
• Qualification: Bachelor's degree in Marketing, Commerce, Business, Communications or Media (or MBA – Marketing); equivalent experience accepted.
• Core skills: EDM/email marketing, social campaign management, content production workflows, campaign scoping (SOWs) and budget management.
• Tools & analytics: Comfortable with Google Analytics, Excel (incl. basic SQL), an email platform (HubSpot/Marketo/SendGrid or similar) and a CMS.
• Project management: Proven vendor management, WIP facilitation, scheduling and cost control experience.
• Analytical: Able to interpret campaign metrics, run post-campaign analysis and produce actionable recommendations.
• Communication: Strong copywriting and stakeholder management — able to brief creatives, present to execs and coordinate cross-functional teams.

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Work Location: In person