Digital Content Strategist

3 days ago

Sydney, Australia Westpac Group Full time

Get set for your next great career move _
- Help manage, fix, simplify and optimise our key owned digital content experiences
- Work with Group Brand, Marketing & Digital to develop medium/long term strategy
- Hybrid work from home and office environment

**How will I help?**

Sitting in Group Brand & Marketing, the Digital Brand & Content team is responsible for designing, developing and optimising key owned website and content assets driving best practice outcomes and experiences for millions of our customers.

**You will also be responsible for**:

- Help Maintain, manage, fix, simplify and optimise our key owned digital brand and content experiences driving both best practice business and customer outcomes.
- Work alongside key Group Brand, Marketing and Digital stakeholders to lead and develop medium to long term strategy, objectives and initiatives for the owned Digital Brand & Content channel.
- Work with key brand and marketing teams to support, activate and drive performance of multiband brand & marketing initiatives according to the agreed go-to-market brand calendar.
- Drive and deliver best practice financial literacy and wellbeing content experiences, helping and empowering our customers to take control of their finances.
- Continuously track & measure the effectiveness of messages, strategies, budgets and timing to assess content performance.

**What’s in it for you?**

We’re going through significant change, and this is an opportunity to work closely with our business through the next phase of transformation. You’ll play a significant part of the future of a business that has been around for over 200 years. So, we’ll back you in the development of your career, and flexible working. You’ll also keep learning to grow, backed by a fantastic team of people within a can-do, supportive structure.

**What do I need?**
- Understanding and experience of key digital marketing experience disciplines including brand & marketing, digital design, experience design digital production, digital content, SEO, digital optimisation and analytics
- Experience working in an Agile team structure and rhythm alongside cross-functional and cross-skilled team members.
- Ability to work proactively with a large degree of flexibility in a fast paced, ever-changing, multi stakeholder environment
- Proven work experience as a copywriter with strong writing and editing skills.
- Sound knowledge of content management systems, SEO strategies, keyword research tools, social media platforms and digital analytics.
- Experience using website CMS platforms, preferably Adobe Experience Manager (AEM)

**What is it like to work there?**

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?

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