Demand Generation Lead

3 days ago

Sydney, Australia TheDriveGroup Full time

Permanent
- Sydney
- B2B SaaS

Our client a scaling B2B SaaS company are looking for a Demand Generation Lead to join their rapidly growing company.

You'll have previous experience working in a B2B SaaS environment and will be able to come in and hit the ground running, on the executional side with a view then to build out a team overtime.

**Key Responsibilities**:

- Execute a demand generation strategy to drive awareness, traffic and leads to meet targets.
- Test and optimize marketing campaigns across multiple channels (PPC, video, webinars, social media, display, retargeting)
- Thinking analytically and creatively to build data-driven campaigns that grow pipeline and exceed growth targets while not compromising on brand and storytelling.
- Define and measure demand generation metrics. You’ll be reporting on key metrics such as website traffic, demo requests, lead to close conversion, pipeline value, revenue, and CAC.
- Manage budgets to ensure ROI for channels.

**Experience**:

- 5+ years of B2B demand generation experience in SaaS
- Experience implementing demand generation marketing programs.
- Data Driven and analytical mindset
- Experience with Hubspot Marketing Hub and CRM highly regarded

If you would like to hear more about this position, or see a full JD please reach out to

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