Communcations & Digital Coordinator

2 days ago

Melbourne, Australia SW Accountants & Advisors Full time

**About SW Accountants & Advisors**

SW Accountants & Advisors (SW) is Australias best kept accounting secret. Were a fast-growing accounting and advisory firm with a strong professional presence and a bold digital voice. Our national team is collaborative, client-focused, and committed to delivering quality advice and insights with impact. With a growing LinkedIn following, expanding website content, and regular campaigns, were ready to take our digital engagement to the next level — and thats where you come in.

Own it, Love your work, Share the load, Embrace the ride, Open doors. Our values are at the very heart of our firm and guide the way we interact within our firms teams, with our clients, and the way we interact and engage with you.

**About the role**

As our Digital & Communications Coordinator, youll be central to driving our firms visibility, engagement, and professional storytelling. Youll manage content, elevate our digital presence, and collaborate with leaders to bring insights to life across multiple platforms. This is a hands-on role combining creativity, content production, stakeholder engagement, and strategic execution. An exciting and varied role with a well-respected team where ideas are actively encouraged, you will help to drive and improve the online success of our marketing campaigns - showcase our activities and people, lift our brand footprint and improve awareness of our deep market capabilities.

**Key responsibilities**
- Manage and schedule content for LinkedIn and other social channels
- Create campaign assets using Canva, Adobe, etc
- Write engaging, SEO-informed copy
- Conduct post-campaign reviews and analytics
- Update website content, team bios, and service line pages
- Collaborate on UX improvements, SEO optimization, and web performance analysis
- Recommend enhancements based on web traffic data
- Publish internal newsletters, intranet updates, and key announcements
- Develop marketing collateral like brochures and client alerts
- Translate technical insights into client-ready content
- Build personal brands and grow LinkedIn engagement
- Use marketing automation platforms like Mailchimp and HubSpot
- Monitor engagement, report analytics, and recommend improvements
- Track competitor activity and identify content opportunities
- Support upskilling in digital tools and best practices
- Bonus: Basic photography or video editing skills (valued but not essential).

**Key skills and experience**

2-4 years
- experience in digital communications, content marketing, or similar
- Proven copywriting skills with strong attention to tone, clarity, and audience
- Working knowledge of SEO, Google Analytics, and campaign reporting
- Knowledge of AI tools including Copilot and use of Agents
- Strong stakeholder engagement skills and the ability to manage multiple priorities
- A creative and analytical mindset with a drive for continuous improvement
- Applicants must be a citizen of, or hold permanent residency in, Australia or New Zealand

**Best kept secrets of SW**
- Progressive firm, with excellent career opportunities
- Flexible working environment
- 2 additional AL days per year
- 18 weeks paid parental leave for primary carers and 3 weeks for non-primary
- Paid volunteer leave
- Refer to client and refer a friend bonus scheme
- Employee Assistance Program and Wellness perks
- $1000 towards home office setup
- Social Club
- Tailored Learning and Development Program
- Paid Course/study leave
- 1 paid professional membership per year
- Weekly lunch provided

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