Digital Marketing Manager

1 week ago

Melbourne, Australia BlueRock Full time

**About TMG**: Join one of our premier clients TMG (The Mahony Group). TMG is a prominent hospitality group based in Melbourne, known for its diverse portfolio of vibrant hotel bars and exceptional restaurants. Committed to delivering outstanding customer experiences, the group operates several venues that cater to various dining and entertainment needs.

Through its dedication to quality service and a welcoming atmosphere, The Mahony Group has established itself as a favourite destination for locals and visitors alike. Their venues not only offer a range of delightful food and beverage options but also aim to create memorable experiences for patrons.

**Position Overview**: The Marketing Manager is responsible for creating a marketing strategy and calendar to increase brand awareness and uniformity across the food and beverage sites of the organisation. This will include strategic planning, creation of an advertising and promotion strategy as well as the execution of various digital marketing campaigns for all food and beverage sites across 4 prime locations, The Windsor Alehouse, The Oxford Scholar, The Mahony Catering Group, Swanston Street Melbourne and Harvey’s Sport Bar & Grill.

The role will work across digital and print marketing as well as Public Relations, Communications and Advertising.
- Develop marketing campaigns for all food and beverage venues, including short
- and long term online marketing strategies.
- Regular reporting on sales and success of marketing campaigns, including analysis on areas for improvement as well as reporting through Google Analytics.
- Conduct market research and competitive analysis.
- Identify growth opportunities.
- Create and execute paid and non-paid growth campaigns to increase sales and report on ROI.
- Review and monitor corporate websites recommend improvements.
- Work with Venue Operations Managers to create bespoke campaigns for each venue including the creation of a group themed campaign of upcoming events, for example Christmas in July, Grand Prix.
- Develop strategies for increasing social media presence, e.g. increase follows and traffic/sales from socials.
- Manage social media accounts, including posting content and implementing strategies for growing followers. Ensure all information on social media sites is accurate, up to date and relevant including our catalogue of videos.
- Develop a reporting process that provides both quantitative and qualitative feedback as to the outcomes of each campaign undertaken.

**Requirements**:

- Degree diploma in marketing or related field.
- 4-6 years digital marketing experience
- Leadership experience in a marketing role with a passion for the digital space.
- Experience and passion for the hospitality sector.
- Passion for identifying and trialing new opportunities.
- Strong analytical skills and attention to detail.

**Benefits**
- Competitive salary and benefits package.
- Opportunity to be part of a rising player in the hospitality industry, contributing to the growth of innovative projects.
- Engaging work environment with a collaborative team focused on achieving shared goals.
- Chance to develop and implement improved marketing processes across multiple venues.

If this sounds like you, then please click on the "Apply" button and follow the prompts. If you think you have what it takes, but don’t necessarily meet every single point on the job description - please still apply.

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