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Graphic Content Creator

2 weeks ago

Collingwood, Australia Kloke Full time

Kloke

Working within our small creative team, the Graphic Content Creator will be responsible for developing and executing compelling visual content that embodies the Kloke brand across all digital and print platforms. This role requires a deep understanding of design principles, brand consistency, and the ability to translate the Kloke aesthetic.

Key Responsibilities and Accountabilities

Visual Content Creation

Create cohesive visual campaigns that align with seasonal collections and brand messaging

Develop layout designs for lookbooks, catalogues, and promotional materials

Design packaging graphics and product labels that reflect brand values

Re-touch, colour correct and optimise images for all digital channels

Digital Asset Management

Maintain and organise brand asset libraries including logos, fonts, colour palettes, and templates

Ensure brand consistency across all visual touchpoints

Create and update brand guidelines and style documentation

Collaborate with photographers and assist in art direction for product and campaign shoots

Campaign Development

Work closely with the marketing team to conceptualise and execute visual campaigns

Design graphics for paid advertising across digital platforms

Create seasonal promotional materials and sale graphics

Develop visual content for new product launches

Brand Development

Contribute to the evolution of Kloke's visual identity

Research and present design trends relevant to the fashion industry

Support the development of sub-brand identities and special collections

Important Attributes

Strong aesthetic sensibility aligned with mínimalist design principles

Excellent attention to detail and quality standards

Self-starter with ability to work collaboratively in a small team environment

Self -motivated with strong project management skills

Adaptability and openness to feedback

Understanding of the Australian and international fashion market

Excellent time management and organizational skills

Can meet deadlines and negotiate target prices

Adobe Suite

Ability to work under pressure with a great attitude

Good communication skills, both written and verbal

Strict attention to detail, exceptionally organised

Positive attitude with an Entrepreneurial mindset

Strategic and commercially minded

An understanding of the brand and a passion for design

Highly Desirable Attributes

Experience in fashion or luxury goods industry

Photography and photo editing skills

Motion graphic and video editing capabilities

Web design experience

Experience with Shopify & Klaviyo platform design

Qualifications and Experience

2 - 3 years experience in a similar role

Diploma or Degree in Graphic Design, Visual Communication,

Ability to continuously understand product, market, competition status and customer requirements.

Proven track record to achieve/exceed company targets.

Portfolio demonstrating strong design skills and brand understanding