Digital Marketing Coordinator

**Key Position Information**
**Business Unit**:Corporate Services**

Location**:Sydney, NSW**

Reports To**: Manager, Communications and Memberships**

Status**: Full Time (35 hours / week)**

Level**:SCHADS Level 4**

Direct reports**:Nil
**About AbSec**
AbSec - NSW Child, Family and Community Peak Aboriginal Corporation is the peak Aboriginal organisation in the
NSW child and family welfare sector. We provide an Aboriginal perspective on child protection and out-of-home
care policy to the NSW Government and support the Aboriginal community-controlled sector to deliver effective
services for Aboriginal children and families. We are a not-for-profit, incorporated community organisation,
governed by an all-Aboriginal board.

AbSec Learning and Development Centre (AbSec LDC), is a subsidiary organisation and registered training
organisation. AbSec LDC is the only registered training organisation in NSW owned and managed by Aboriginal
people in the child and family support sector, offering recognised qualifications in disability support, family
welfare and child protection, as well as governance, leadership and management.

**Our Vision**
Aboriginal children and young people are looked after in safe, thriving Aboriginal families and communities and
are raised strong in spirit and identity, with every opportunity for lifelong wellbeing and connection to culture.

**Our Principles**
- **Acknowledgement and respect **- acknowledging the diversity of all Aboriginal nations and respecting

traditional owners of the land, constantly reminded by Elders, and cultural knowledge of communities to
inform our action
- **Professionalism and integrity **- acting with the highest level of professionalism for our communities, ensuring

our integrity will not be compromised in striving for the provision of quality, culturally responsive and
accessible supports
- **Self-determination **- ensuring that our focus is underpinned by the rights of Aboriginal people to make

decisions that impact their lives, recognising the interests of Aboriginal children, young people, families and
carers, and communities in all that we do
- **Independence and solutions focused **- serving the interests of Aboriginal children, young people, families,

people with disability, communities and the organisations that support them to deliver holistic approaches to
issues impacting them
- **Transparency and commitment **- remaining committed to our people in everything we do, ensuring our

actions are clear and promoted at every opportunity

**Role Purpose**
The Digital Marketing Coordinator will be responsible for the development and execution of digital marketing
assets and strategies to enhance AbSec’s our online presence and drive engagement with our target audience. This
role will collaborate with the Communications and Memberships team, cross-functional teams and other
stakeholders to coordinate and execute digital campaigns, analyse data, and optimise our digital marketing efforts.**
**Position Requirements**
Minimum of 1-year relevant experience working within media or marketing role.
Completion or progress towards relevant tertiary qualifications in communication, or other relevant discipline.

**Function Accountabilities**
**Operational** Plan, develop, and execute digital marketing campaigns across various channels, including

Create and curate engaging and relevant content for digital platforms, in collaboration with

website updates.

Manage, maintain and grow social media profiles with interaction and responding to
comments.

Maintain content calendars, including scheduling of posts.
Utilise content management platform to update and maintain the AbSec website with fresh

and engaging content.
Monitor and analyse digital marketing performance metrics using tools like Google

Analytics, social media analytics platforms, and website analytics to implement
improvements.

Generate regular reports on activities and metrics to provide insights to inform decision
- making.

Collaborate with cross-functional teams to ensure marketing efforts align with the AbSec
brand and organisational objectives.

Undertake other duties within the scope of this role, as directed.
**Organisational**
**Contribution**

Work collaboratively with AbSec teams to ensure their work is communicated to our
audience.

Consistently act in accordance with AbSec’s values, challenges practices inconsistent with
these values and uses values as a basis managing relationships and decision-making.

Comply with AbSec Policies and Procedures.
Participate in organisational and professional development activities, as directed.

**Key**
**Relationships
Manager, Communications and Memberships and the Communications and Memberships
team.

All staff to ensure robust input into marketing activities.
Any community and government stakeholders relevant to the work of the team.

**Selection Criteria**
**The occupant of this position will be able to demonstrate the following criteria**:
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