Social Media Manager

**Req ID**: 74290
**Department**: AR Marketing Capability
**Division**: Australia Retail
**Location**: Melbourne
About the Role
At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.
As a Social Media Manager, you’ll manage the strategic development of an impactful financial wellbeing education program across social media and adjacent channels in line with ANZ’s Retail Brand and Marketing strategy.
As the conduit between the marketing team and various business areas, this senior role requires a high degree of stakeholder management and influencing skills.
**You will be responsible for the following**:
Leading the education & social media strategy, including driving change and innovation transformation in how we drive cut through with customers i.e. experimentation, gamification, influencers etc.
Managing the end-to-end development of Australia Marketing campaigns across social media channels (e.g. Facebook, Instagram, TikTok, YouTube), including brand campaigns, influencer campaigns, sponsorship opportunities and events.
Identification and management of campaign extension opportunities across adjacent marketing channels
Recommending best practice use of social media, including monitoring, quality checking, reporting and optimisation, in line with campaign objectives.
Managing the relationship with social media agency partners, social media platforms and social media management software providers.
Providing thought leadership to customer service teams on wider business process, community management, brand tone and best practice use of social servicing software.
Assisting in social media issues management to minimise brand reputational risk and complaints. You’ll be required to work with key stakeholders, particularly Corporate Communications and Media Relations, on approach and messaging.
Coaching and training in best use social media to build skills cross-functionally in the Australia Marketing team.
**Role Location**: 833 Collins St, Docklands VIC 3008
**Role Type**: 12-months Secondment, Full-time
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
**Social Media Marketing**: Ability to lead and deliver social media strategy and translate this into campaigns including concept development, campaign management, paid media and reporting.
**Marketing Strategy**: Ability to make organisational decisions on “where to play and how to win” specifying goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes. It consists of analysing key learnings, findings and implications (‘so what’ and ‘now what’) to inform future strategies.
**Creative Development**: Ability to optimise the development and effectiveness of creative assets and overall delivery of creative led customer and commercial outcomes. Specifically developing effective communications briefs, creative evaluation and feedback, testing and optimising and creative production.
**Agency Management**: Ability to collaborate with agency partners to build effective relationships, enabling effective solutions & shared business outcomes. In addition, effectively managing budget and challenging agencies to innovate and experiment by looking at best practice outside ANZ to improve solutions for our customers.
**Strategic Prioritisation**: Ability to prioritise initiatives with the greatest customer and commercial benefit.
**Additional skills**:
Genuine passion for social media marketing, with deep understanding of evolving trends and best practice across social media platforms.
Proven team coaching capability.
Experience evaluating, implementing or optimising new social media management technology is a bonus.
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
28 August, 11.59pm, (Melbourne Australia)