Content Strategist

Content Strategist & Writer

If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.

For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

**Help people create their tomorrow, while you create yours**

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

**How you'll make an impact**

The Marketing team takes a strategic approach to marketing aligned to AMP's segment strategy and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital.

As the Content Writer and Strategist, you will drive innovative content creation for our in-house team within the Brand, Creative, Content & Social Media function, developing and implementing content strategies that align with our brand goals and marketing objectives.

You'll make an impact by:

- Develop and implement comprehensive content strategies that align with our brand goals, marketing objectives, and target audience segments.
- Ownership of AMP Content playbook and strategy
- Maintain a content calendar and ensure consistency in branding and messaging across all content touchpoints across the marketing team.
- Conduct content audits and research to identify trends, keywords, and topics relevant to our industry and audience.
- You will drive the uplift of our customer newsletter by focusing on segmentation, targeting, and tailoring content to suit different audience segments, ensuring that each piece of content resonates with our diverse customer base and aligns with our brand objectives.
- Ability to write to brand guidelines and meet business requirements relevant for AMP Enterprise, including our banking, super, and wealth products.
- Ability to take complex information and make it reassuringly clear and simple with copy that connects and makes an impact.
- Implement search engine optimization (SEO) best practices and ensure all content is optimized for search engines to increase organic traffic and improve search rankings.
- Research and stay up to date on the latest developments in terms of search engine optimization (SEO), content trends, and consumer behaviour.
- Monitor and analyse content performance metrics to refine strategies and improve results.

**What you will bring to the team**
- Minimum of 5+ years of experience in content strategy and writing, preferably within financial services experience either client side, agency side or in-house creative team
- Experience using back-end platforms, such as CMS tools, Adobe Experience Manager (AEM), analytics tools, and creative software for content creation
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- An understanding of advertising, social and content digital channels and how to create for variety of channels and expertly adapt copy to suit creative channels
- A keen understanding of brand strategy, customer value propositions and how to write based off insights and data

**You'll thrive here if...**

If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we go next.

If you're someone that can hold their own, you'll find AMP quite liberating.

**Why we think you'll love working at AMP**

Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.

We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.

Whether it's through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation