Category and Pricing Analyst

Date: Feb 13, 2025
- Location: Sydney, NSW, AU
- Additional Location:

- Function: CCM
- Seniority Level: Associate
- Employment type:

- Workplace Type: Hybrid
- Company: Campari Australia

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**General Description of the Role***:
The Pricing and Category Analyst role supports the Category and RGM Team to partner with cross functional commercial teams to turn data into insights, and motivate action to drive growth

**Mission and Objectives**:
To supply the Commercial Business partners (Sales, Marketing, CCM) with insights relating category performance, as well as pricing and promotion that will ensure we maximse our NSV, profitability and Market share. The role also needs to ensure that we equip the Sales team with insights in to presesent to our customers in an engainge and compelling way. Working to assist both OFF Trade and ON Trade teams in their category review presentations with their customers.

**Key Responsibilities and Activities**

Pricing Management
- Support the development of Campari’s portfolio pricing strategy, with detailed analysis, and modeling to provide recommendations, and demonstrate the impact of a range of pricing decisions.**:

- Support and deliver inputs into the annual pricing review process.**:

- Ad hoc analysis to support dynamic and adaptive pricing strategies, leveraging advanced analytics and customer segmentations to optimize prices across the entire product portfolio.**

**Pack, Mix, Promotional & Trade Investment Strategy**:

- Support RGM Manager to partner with Channel Marketing Managers in the development of long term promotional strategy that leverage consumer insights for each of our key Channels.
- Model volume and financial implications of different Pack, Mix and Promotional options.
- Provide recommendations on how be to use our commercial spend to ensure that we optimize our investment in the highest potential growth spaces, within key shopper, consumer and customer segments.
- Provide support materials to Sales & Marketing Teams on portfolio prioritisation, and promotional guidelines, enabling them to engage their customers and deliver sales & profit targets within agreed trade investment rates.

Reporting
- Drive Trade ROI capability across Commercial teams to enable acclearation of Trade investment improvements and optimized Trade ROI.
- Ongoing tracking for portfolio pricing.

**Key Relationships**:
**Internal**:Revenue Growth Manager, Channel Marketing Managers, Trade Marketing Managers,

Brand Managers, Head of Brand, Head of Customers, National Account Managers, Key Account Managers, GCCM - Revenue Growth Managers

**External**:Data & Shopper Agencies (Currently: IRI, Kantar, Shopper Intelligence, Koji, Snooper)

**Experience Required**:

- Experience with FMCG manufacturer in Off Premise Channel essential (3+ yrs)
- Bachelors Degree in Data Science, Business or Economics
- 2-5 year experience as Business Analyst
- Proven track record of anlaytical thinking, supporting leadership roles in Commercial Finance, Sales, or Category teams (3 yrs)
- Strength in building analytical models and processes
- Highly Proficiency in Excel, and experience with other data analytic programs (eg Power BI)
- Nielsen and/or IRI Aztec experience
- Liquor industry experience highly regarded

**Skills**:
**Strategic leadership** - Demonstrating effective stakeholder management and understanding of the broader business context

**Analytical skills** - The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions

**Superior communication skills** - The ability to translate actionable insights into compeling internal and externeral presentations (written and verbal)

**Project Management** - Ability to coordinate and manage a complex project timeline

**Functional Competencies**:
**Formulating Strategies and Concepts -** The ability to think at a big picture, future oriented level and think at the forefront of new and cutting edge concepts in the field. Individuals with this competence quickly grasp new concepts and theories, are able to synthesise complex information and recognise patterns and possibilities, and new directions for their function and the business.**

**Presenting and Communicating -**Able to present information, ideas and proposals and communicate in an influ