Head of Marketing

**Build the world's smartest operating system for construction sites**

**About BuildPass**:
BuildPass is a venture-backed SaaS organisation on a mission to innovate within the construction industry. We've developed a comprehensive construction site operations platform that brings together Builders, Subcontractors, and Workers with the goal of delivering safer and more productive construction sites. The BuildPass team comes from diverse backgrounds and skillsets. Never worn a hard hat or set foot on a construction site? Don't worry Industry knowledge can be taught. We care more about your ambition to learn and desire to join a high-performing team than your familiarity with steel-cap boots and SWMS.

**Build the world's smartest operating system for construction sites**:
BuildPass is a venture-backed SaaS organisation on a mission to innovate within the construction industry. We've developed a comprehensive construction site operations platform that brings together Builders, Subcontractors, and Workers with the goal of delivering safer and more productive construction sites.

The BuildPass team comes from diverse backgrounds and skillsets. Never worn a hard hat or set foot on a construction site? Don't worry Industry knowledge can be taught. We care more about your ambition to learn and desire to join a high-performing team than your familiarity with steel-cap boots and SWMS.

**The opportunity**:
We're seeking a strategic and creative Head of Marketing to lead BuildPass' global marketing strategy and accelerate our growth, particularly in the US market. You'll be a senior leader who thrives at both the strategic and hands-on level - ready to guide the business through its next phase of growth, with a strong focus on product and marketing-led growth strategies. If you're deeply passionate about product marketing, storytelling, and scaling impact through content and brand, we'd love to meet you.

This role is ideal for a marketing leader who:

- Loves building structure while staying agile
- Has experience launching features and driving product adoption
- Understands the nuance of regional GTM strategies
- Brings strong insight into how marketing can influence growth at every stage of the funnel

**Key responsibilities**:** Strategic Leadership** Own and execute BuildPass' go-to-market strategy across Australia and the US, balancing brand awareness, pipeline generation, and customer marketing.

**Product Marketing & Feature Launches** Lead product positioning and messaging. Collaborate with product and customer teams to run smooth, impactful launches. Create the enablement materials that help sales and customers understand the value of new features.

**Brand Development** Strengthen our brand presence across owned and paid channels, evolving our visual identity and tone of voice in line with customer needs and market maturity.

**Content & Storytelling** Work closely with our Content Producer to create long-standing content that converts, utilising customer case studies, blog content, video, and more.

**Team Leadership** Coach and grow a passionate team, giving them room to step up and building a structure that scales with the business.

**Regional Expansion** Design and execute marketing strategies for the US market, with a sharp understanding of local compliance, tone, and channel relevance.

**Performance & ROI** Define, track, and report on marketing KPIs - continuously iterating to improve outcomes and maximise return on budget.

**Ideally looking for**:

- 5+ years of experience in marketing, with 2+ years in a senior leadership role
- Experience navigating expansion into the US market, ideally with an understanding of state-by-state nuances
- Deep expertise in product marketing, including launches, positioning, and customer enablement
- Track record of building and leading high-performing teams in fast-paced environments
- Experience managing distributed teams across time zones
- Strong command of tools like HubSpot, GA4, and AI marketing technologies
- Excellent communication, cross-functional collaboration, and leadership skills
- Strategic thinker with a roll-up-your-sleeves approach

**Who are you?**:
You're a strategic thinker with a hands-on approach to marketing. You thrive in fast-paced environments and are eager to take on new challenges. With a few years of experience in marketing, preferably under strategic leadership, you're ready to step into a role that offers growth, impact, and the chance to shape the future of a growing tech startup.

**What We Offer**:

- A dynamic and inspiring work culture in a rapidly growing startup.
- Direct impact on the construction industry through innovative marketing strategies.
- A collaborative team environment that values innovation and continuous improvement.
- Opportunities for career progression and personal development.
- Competitive compensation package with potential to participate in our Employee Share Options Plan (ESOP).

**Why BuildPass?**: