Head of Loyalty Marketing

**Company Description** Discover your next career adventure with Dans**

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.
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Bring your passion and feel the energy**:

- ** Be a core member of the Dan Murphy’s marketing leadership team, leading & executing the My Dans loyalty marketing strategy**:

- ** Bring your strong strategic and commercial skills to design and drive new growth initiatives for the Dan Murphy’s brand**

As the **Head of Loyalty Marketing**you will be a core member of the Dan Murphy’s marketing leadership team. You will be responsible for identifying and leading the strategic development of new growth opportunity areas for Dan Murphy’s that drive incremental value across distribution channels, categories, partnerships and loyalty.

You will also lead the evolution and execution of the Dan Murphy’s loyalty marketing strategy, driving customer retention, lifetime value, and program differentiation through the My Dan’s program and/or other growth initiatives that drive loyalty.

This role ensures seamless integration of new growth and loyalty initiatives across the customer journey, leverages data to optimise performance, and evolves the loyalty proposition to enhance engagement and share of wallet.

By collaborating cross-functionally and aligning with group and brand business objectives, this role delivers innovative, customer-centric solutions to drive growth beyond the core, build brand differentiation for Dan Murphy’s and deliver on our vision of ‘drink better’.

Sound good? Read on:
Here’s a snapshot of the responsibilities:

- Design, develop & execute the Dan Murphy’s loyalty marketing strategy with the purpose of increasing retention and customer lifetime value.
- Design and drive the next evolution of the My Dan’s loyalty program - to deliver against agreed business & brand objectives
- Collaborate with cross-functional teams to ensure seamless integration of new channel and loyalty initiatives across the customer journey.
- Continuously evolve the loyalty program proposition to grow member share of wallet and focus on strategic customer segments.
- Partner with Group Marketing, Technology and endeavourX to define the long term technology roadmap and product requirements for new growth channels and My Dans that will drive loyalty, differentiate the program and enhance the customer experience.
- Work in partnership with Endeavour Group Marketing Loyalty, 121 and Lifecycle team to ensure the new channel or the Dan Murphy’s loyalty strategy and comms requirements are understood and delivered against, leverage group capability and to share and adopt best practice marketing capability.
- Track and improve the end to end member experience, ensuring a seamless onboarding journey and communication of member benefits across the Dan’s eco-system (online and instore).
- Utilise data analytics to measure program performance, identify trends, and optimise customer experiences.
- Conduct regular customer analysis to assess the long-term financial impact of loyalty initiatives.
- Oversee the management of the loyalty budget, ensuring efficient resource allocation and spend within allocated limits.
- Manage relationships with external agencies, negotiating contracts and reviewing performance where applicable.
- Lead and Inspire the broader marketing team by role modelling the Dan Murphy’s Values and Ways of Working.

**Qualifications**
Now let’s talk about you:

- Significant experience (10 yrs+) in senior marketing and loyalty roles, ideally within a retail/fast paced environment.
- Demonstrated experience designing and implementing strategy.
- You’ll be a forward thinker, with experience managing projects and standing up new business models/propositions from a Marketing perspective.
- Strong commercial acumen, with demonstrated P&L ownership.
- Excellent communication skills, with the ability to operate in a dynamic matrix environment.
- Strong stakeholder management skills.
- Tertiary qualifications in Business and/or Marketing preferred.
- Demonstrated capability in customer experience and loyalty program design.
- Ability to work autonomously with little direction and deal with ambiguity.
- Proven experience in people leadership.
- Proven ability to develop & execute strategy.
- Working knowledge of loyalty marketing technology platforms would be highly regarded.

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well