General Manager

2 days ago

Brisbane, Australia Gybe Consulting Pty Ltd Full time

Drive digital transformation across CRM, Loyalty, eCommerce and Data
- Work with BRC partners to modernise the race day customer experience
- Join a business with a desire and excitement for change

**ABOUT OUR CLIENT**
The Brisbane Racing Club (BRC) is a diversified group of racing, hospitality, property and licensed clubs’ ventures. With two racecourses - Doomben and Eagle Farm - BRC offers a diverse range of racing events, from local to international. They are committed to providing a world-class racing experience, from the horse and jockey talent on the track to the exceptional hospitality, entertainment and facilities available to guests. Their racecourses are equipped with state-of-the-art amenities, including grandstand seating, dining options, and full-service bars.

Beyond the excitement of live racing, BRC offers a range of membership options for those looking to experience the thrill of the track on a regular basis. Our members enjoy access to exclusive areas, special events, and a range of benefits designed to enhance their racing experience.

**OVERVIEW OF THE ROLE**
Brisbane Racing Club is accelerating its digital transformation and looking for a Digital eCommerce specialist that is passionate about using technology to modernise the race day customer experience, drive loyalty and integrate the diverse offerings of BRC through the use digital.

We are looking for a digital specialist that is also comfortable making traditional marketing decisions. Not a traditional marketer with experience in digital. The General Manager Digital, Marketing and Technology will also lead the IT function but an IT background is not necessary. Digital is your world. You will get the most out of the current tech stack including Hubspot CRM and a new data warehouse employing marketing automation to communicate, sell and engage with customers. You will work with BRC partners across ticketing, point of sale, wagering and operations to make your mark on the race day customer experience.

You will work with our major sponsor Ladbrokes and the BRC Membership department to revolutionise the on-course betting experience giving customers access to media, promotions and loyalty rewards.

You will think commercially and be passionate about hospitality and preferably horse racing.

**THE INDIVIDUAL**
This role is suited to an experienced digital executive who has previously acted as a change agent throughout an organisation. You will be an evangelist, championing the use of digital technology to improve the customer experience and engender a digital mindset from the top down.

You will have proven success in partnering with executive and senior leadership in addition to managing and leading a digital team. You will have prior experience in a similar role designing and launching digital platforms including having a breadth of knowledge across digital marketing, online media and advertising.
- The Brisbane Racing Club (BRC) is an equal opportunity employer. We value social and cultural diversity and is committed to providing a safe and healthy work environment and the principles of workplace gender equality_.

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