Principal Digital Marketer

ASX-300 Listed Company
- Global Growth Technology Company
- Hybrid Work Model With Flexible Work Hours

**About Us**
We’re an innovative and dynamic technology company that has achieved remarkable growth over the past 25 years, starting from humble beginnings with a single computer to becoming a thriving $1 billion ASX300 listed business.

What sets us apart is our unwavering focus on creating possibilities. We develop cutting-edge solutions that empower our lottery and not-for-profit partners to raise more funds for their vital causes. We believe in fostering an environment where our talented individuals can innovate, grow, and have fun. Collaboration and support are at the heart of our work environment, ensuring that our team members thrive and enjoy their journey with us.

While our roots are in Brisbane, Australia, our reach extends far beyond. We have built a strong, diverse community of over 300 professionals with a wide range of expertise. Together, we serve over 10,000 clients across Australia, the United Kingdom, and North America.

**About the role**:
Join our dynamic team and take the lead of a talented group of digital marketers skilled in various domains like Social Media, Search Engine Marketing, Lifecycle Marketing, and SEO. You will drive the development and implementation of cutting-edge digital marketing strategies that will elevate our brand visibility, customer acquisition and retention efforts, and maximise return on investment (ROI).

This position demands exceptional leadership capabilities and a collaborative nature to work with cross-functional teams, as well as a strategic mindset that aligns digital marketing initiatives seamlessly with our overarching business objectives.

**In Addition To**:

- Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with business objectives,
- Collaborate with key stakeholders to define target audiences, identify growth opportunities, and prioritise marketing initiatives,
- Ensure integration and alignment of digital marketing efforts across channels (Social Media, Search, Lifecycle) and with SEO initiatives.
- Team Leadership and Management
- Provide leadership, guidance, and mentorship to a team of digital marketers with expertise in various disciplines,
- Foster a collaborative and high-performance team culture, ensuring effective communication and coordination,
- Collaborate with cross-functional teams to ensure seamless execution and integration of digital marketing initiatives.
- Campaign Planning and Execution
- Oversee the development and execution of integrated digital marketing campaigns across various channels,
- Coordinate with team members to plan and execute campaigns in Social Media, Search Engine Marketing, Lifecycle Marketing, and SEO,
- Monitor campaign performance, analyse data, and make data-driven optimisations to improve results and ROI,
- Ensure campaigns are delivered within allocated budgets and timelines.
- Analytics and Reporting
- Utilise digital analytics tools to measure and report on key performance metrics across channels,
- Provide regular reports to stakeholders, summarising campaign performance, insights, and actionable recommendations.,
- Identify key trends, insights, and areas for improvement,
- Collaborate with Growth Marketers to ensure insights from campaign performance are feeding into future experiments and tests,
- Collaborate with team members to establish and track KPIs, ensuring accountability and progress towards marketing goals.

**What We Would Like You To Bring**:

- Proven work experience as a Digital Marketing Manager or in a similar leadership role,
- Comprehensive knowledge of digital marketing strategies, channels, and best practices,
- Strong understanding of multiple digital marketing disciplines, including Social Media, Search Engine Marketing, Lifecycle Marketing, and SEO,
- Proficiency in digital analytics tools (e.g., Google Analytics, Facebook Ads Manager, Amplitude),
- Excellent leadership, communication, and interpersonal skills,
- Strong analytical mindset with the ability to interpret data and derive actionable insights.

**Why join the Jumbo team?**

We pride ourselves on offering a wide variety of benefits to our Jumbonians. In joining our team, you can expect:

- A short-term incentive program that rewards your contributions with an annual incentive payment, dependent on company performance,
- Hybrid working model (3 days in the Brisbane H/Q, 2 days WFH each week),
- Commitment to Diversity, Equity and Inclusion across the employee career journey,
- An Employee Assistance Program where you can access counselling and coaching sessions to improve your wellbeing,
- Flexible working hours for great work life balance, (core hours are 10am-2pm with flexibility on how you make up the rest each day),
- Focus on talent management, including career and skills development with individual budgets for learning,
- An onsite chef (Brisbane) who makes a fresh